At LTR 2019, Braze held our first-ever Torchie Awards. These awards recognize brands and individuals who have gone above and beyond when it comes to leveraging technology and forward-looking strategies to better engage and serve their audiences.
With their differing methodologies, strengths, and weaknesses, “push” and “pull” messaging might seem to be incompatible art forms. Research indicates, however, that they can play a complementary role in boosting customer engagement. What’s more, mastering the interplay between them can be key to true messaging mastery.