When it comes to message prioritization, the world has changed. Brands should always seek to use the latest and greatest user behavior to inform the messages they send, in order to ensure that their conversation is crisp and relevant—but that's not always possible. Learn best practices for modern message prioritization in this exclusive overview.
Recent Articles
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4 Ways to Prioritize Customers When Using Product Analytics
In order to build a great customer experience, you need to know how your customers interact with your products and brand. Check out what John Hurley, Product Marketing Director at Amplitude, has to say on the subject.
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How Braze Tests Product Design at Scale with Maze
Here at Braze, usability is key. An important element of that is testing. It allows our product teams to test and validate the Braze product and its design, while also identifying potential flows, surfacing unbiased feedback, and uncovering new insights. Given that, let’s take a look at how our product team made use of Maze, a user testing platform.
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Collision 2020: Charting a New Path Forward in a Fast-Changing World
This year’s Collision Conference, which took place virtually from June 23–25, featured more than 32,000 attendees from 140+ countries, including VCs, researchers, athletes, musicians, founders, and titans of industry, all of them exploring the role of technology in a changing world. Here are some key themes from those conversations.
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Master Mobile Marketing in a Connected World, the GetYourGuide Way
With 2.3 billion people engaging with brands from their mobile devices, it should be pretty easy turn a few of them into customers, right? Not necessarily. Braze Evangelist Magith Noohukhan hosted a digital masterclass at OMR Festival in Hamburg, Germany, one of the world’s largest digital marketing and tech events. He spoke to Krzysztof Szymanski, Head of CRM at GetYourGuide, to find out what we should be doing to attract and retain the right attention—even when faced with a global pandemic.