When it comes to message prioritization, the world has changed. Brands should always seek to use the latest and greatest user behavior to inform the messages they send, in order to ensure that their conversation is crisp and relevant—but that's not always possible. Learn best practices for modern message prioritization in this exclusive overview.
Recent Articles
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The Road to SMS Marketing: Boost Engagement With Time-Sensitive Messaging
Time-sensitive campaigns—such as announcements about new products, services, or content—offer a great opportunity to connect with your customers and foster regular activity, especially among less engaged or potentially lapsing users. Here's how to get started.
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End of an Era: What Changes to Apple’s IDFA Mean for Marketing
At WWDC, Apple announced a major change in the way that brands gain access to their users’ IDFAs, potentially complicating existing marketing campaigns dependent on this key identifier. Learn what this means for your marketing program with our exclusive overview.
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Push and Beyond: How Building a Cross-Channel Strategy Builds True Engagement
With their differing methodologies, strengths, and weaknesses, “push” and “pull” messaging might seem to be incompatible art forms. Research indicates, however, that they can play a complementary role in boosting customer engagement. What’s more, mastering the interplay between them can be key to true messaging mastery.
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Braze Named to Forbes Cloud 100 for Third Consecutive Year
Braze is excited to announce that it has been named to the Forbes Cloud 100 for 2020! We feel incredibly proud of Forbes’ ongoing recognition of Braze as a leader in the cloud space. Thank you to every Braze employee who made it possible for us to receive this honor for the third year in a row.