When it comes to message prioritization, the world has changed. Brands should always seek to use the latest and greatest user behavior to inform the messages they send, in order to ensure that their conversation is crisp and relevant—but that's not always possible. Learn best practices for modern message prioritization in this exclusive overview.
Recent Articles
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Crawl, Walk, Run: Adding Content Cards To Your Cross-Channel Strategy
Every marketing channel offers its own unique advantages for increasing customer engagement. Here's how Braze Content Cards can be used to support onboarding, promotions, and more—and seamlessly improve your brand's app or website user experience.
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IBM’s Cross-Channel Approach Revs Up Retention—And Revenue
Customer onboarding is an important part of the marketing cycle, but it’s only the first step in a longer journey. When IBM needed to encourage customer retention and progression for its cloud platform services, it turned to Braze Alloys solution partner WillowTree and a cross-channel messaging approach, with impressive results.
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Creating Smarter Holiday Campaigns in 2020: Insights from Braze, Looker, and Segment
To help make sense of this holiday season's uncertainty, Warrick Godfrey, VP of Industry Solutions, Braze, and Braze Senior Community Manager Maddie Berschmann sat down with Katrina Wong, VP of Product Marketing and Demand Generation at Segment, and Daniel Mintz, Chief Data Evangelist at Looker, to answer questions about how to execute smarter promotional campaigns in this most unusual of holiday seasons.
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LGBTQ+ Social Network Grindr Keeps Pride Alive With Content Cards
Occurring annually in June, Pride month is a worldwide celebration of—and for—the LGBTQ+ community. It’s usually marked by parties and parades, but during the COVID-19 pandemic, those types of gatherings pose safety risks. When social network Grindr wanted to take Pride online, they turned to Braze Content Cards to provide a custom calendar of events for their users.