Nick Robin

Associate Product Manager, Braze

Nick Robin is a product manager at Braze working on our SMS/MMS team. He’s focused on creating brilliant text based messaging experiences for our customers across expanding marketing channels. When he’s not writing user stories and QA-ing new features, you can find him teaching his old dog new tricks (literally—he can shut off a light now).

building braze

The Ins and Outs of Building Braze Native MMS

What happens when you combine that meticulous approach to channel expansion with the growing need to support increasingly rich, eye-catching messaging experiences? You get Braze native Multimedia Messaging Service (MMS), which we began supporting earlier this year. Let’s take a behind-the-scenes look at this key new channel and how the product and engineering organization worked to make it a reality for our customers.