Look, nobody lives their whole life online. Understanding your customers’ locations and what they mean about who they are as individuals and what they value is a powerful way to personalize and improve the messages you send.
Each day Braze send billions of messages to more than two billion monthly active users around the world. Given this scale and the performance requirements of these messages, processing speed is of crucial importance. Braze Cofounder and CTO, Jon Hyman, explains how we use AWS Auto Scaling to accomplish this.