To help marketing, growth, and engagement teams see their work from a new perspective, Braze has partnered with Tom Fishburne, CEO and founder of Marketoonist, for a 10-part series of marketing-themed comics. This week, hear from Braze President and Chief Customer Officer Myles Kleeger on a major misstep that can undermine customer relationships.
At this year’s Long-Term Relationships (LTR) conference, industry leaders share how they’ve adopted new tools and methods to ensure that their emails are customized and relevant to their customers. Their message? The era of generic, mass-messaging is over.
This year’s Long-Term Relationships (LTR) conference, held on October 29-30, 2019, in New York City, will explore using technology combined with human empathy to create meaningful customer engagement strategies. One of the best ways to make sure a strategy is successful? A/B testing.
The world is more connected than ever before—but clear communication remains just as much of a struggle as marketing, growth, and engagement teams go global. This year’s LTR conference will feature experts from Adevinta, Blinkest, Glovo, and Delivery Hero discussing how to effectively build and manage global teams to support your customer engagement efforts.
When it comes to message prioritization, the world has changed. Brands should always seek to use the latest and greatest user behavior to inform the messages they send, in order to ensure that their conversation is crisp and relevant—but that's not always possible. Learn best practices for modern message prioritization in this exclusive overview.