What does "Game of Thrones" have to do with the customer engagement and marketing technology space? In this piece, we compare the land of the 🐲to the land of the 🦄.
Recent Articles
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How Huuuge Games Boosted Push Opens With a New Segmentation Strategy
International games developer Huuuge Games saw an opportunity to increase push notification relevance and value—and took it. By using the segmentation capabilities of the Braze platform, they increased direct opens by 34% from January to April 2020.
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What’s a Preference Center, Anyway?
If you overwhelm your customers with too many messages, you’re going to lose some of them. That’s where preference centers come in. These powerful solutions let users decide things for themselves—and help you create more meaningful communication.
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Pride in Review: How Braze Celebrated the LGBTQ+ Community in a Remote-Work World
Pride@Braze connects the LGBTQ+ community and its allies at Braze through art, history, culture, and charitable giving, with the goal of ensuring a safe, respectful community at Braze. Learn how we brought these values to our remote-work Pride celebrations.
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4 Ways to Prioritize Customers When Using Product Analytics
In order to build a great customer experience, you need to know how your customers interact with your products and brand. Check out what John Hurley, Product Marketing Director at Amplitude, has to say on the subject.