What does "Game of Thrones" have to do with the customer engagement and marketing technology space? In this piece, we compare the land of the 🐲to the land of the 🦄.
Recent Articles
feature
Beyond Paid Acquisition: Driving Growth for Digital Payments in APAC
Prioritizing acquisition loops and ongoing retention marketing programs can be a challenge for marketers, but, when done right, it’s also a major opportunity. By focusing on building a cohesive user experience at every step of the customer journey, APAC FinTech brands can stand out in a crowded market place and set themselves up for sustainable, long-term success.
feature
Braze Winter 2021 Product Launch: Creating Opportunities In Unpredictable Times
Each season, Braze shares an exclusive look at our platform’s new features and functionality. This winter, Braze is introducing five new and updated features to help brands find opportunities to confidently expand their customer engagement programs in unpredictable times.
case studies
Fitness and Nutrition App 8fit Leverages Braze to Promote User Workout Streaks
Fitness and nutrition app 8fit gamified user engagement through the promotion of workout streaks, encouraging users to continue their pursuit of fitness—but they needed a way to match messages to each member’s place in their journey. With Braze and Liquid personalization, their messaging made serious gains across multiple channels.
feature
4 Best-in-Class Push Notification Campaigns
For the very best push notifications in the biz, look no further than Burger King, Fiverr, NASCAR, and Anthropologie for inspiration. Here are mobile messaging campaigns that have surprised and delighted customers and driven KPIs like engagement, revenue, and more.