What does "Game of Thrones" have to do with the customer engagement and marketing technology space? In this piece, we compare the land of the 🐲to the land of the 🦄.
It may be a challenge for brands in highly-regulated spaces, but meeting customer expectations is both possible and essential. To get there, marketers need to ensure that they strike the right balance between data privacy/security and innovation. Let’s dig into what that journey looks like and how financial services brands can make it as smooth and secure as possible.