Milan Mithani

Senior Customer Success Manager, Braze

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The New Opt-Out: What Apple Changed When It Comes to Marketing Push—And How Brands Should Respond

Like most terms and conditions, you probably haven’t read even a paragraph of it—most of us probably don’t do more than glance at it while trying to find the “Accept” button. But earlier this year, Apple made a quiet change to its terms and conditions that could potentially have ripple effects for marketers around the world.