So you’ve got an email program. Maybe it’s working for you; maybe it isn't. Without an effective measurement plan in place, you can find yourself wandering in the dark, armed with little more than the hope that you’re on the right track. Learn what it takes to make that happen.
When you’re able to clearly measure and calculate the increase in customers and revenue that your marketing comms have brought in, it can be transformative. Read on for insights from Canva's Michelle Huang as she explores all the possibilities that effective measurement of your email program can open up for marketing, growth, and engagement teams.