The Continuum is a set of tools designed to complement the Braze platform, making it possible for customers to reach their marketing goals and see increased value on an ongoing basis. How does it work in practice? It all comes down to 4 steps.
With their differing methodologies, strengths, and weaknesses, “push” and “pull” messaging might seem to be incompatible art forms. Research indicates, however, that they can play a complementary role in boosting customer engagement. What’s more, mastering the interplay between them can be key to true messaging mastery.