The Continuum is a set of tools designed to complement the Braze platform, making it possible for customers to reach their marketing goals and see increased value on an ongoing basis. How does it work in practice? It all comes down to 4 steps.
Given that it reaches customers when they are at their most engaged, in-app messaging is a key part of any cross-channel marketing strategy. But knowing that is only half that battle. Here’s how to make the most of this powerful and flexible messaging tool.
In honor of Black History Month, we sat down with members of the Black@Braze employee resource group (ERG) to hear their stories and learn a little more about what this month means to them, particularly this year. Let’s dive in.