Michael McCarthy

CEO and Founder, Inkit

Michael McCarthy is a CEO and Founder of Inkit, a Software as a Service (SaaS) business that connects offline with the digital world. With a strong background in tech, marketing, and finance, he is an expert in automating offline customer communications and empowering teams with essential customer communications data.


Cross-Channel Strategies That Unite Online and Offline

Learn which offline and online marketing channels effectively engage customers, as well as how to unite them in a single cross-channel customer engagement strategy.


4 Ways to Use Cross-Channel Personalization in Online and Offline Marketing for Effective ROI

With the right combination of tools, you can easily unite online and offline marketing efforts to create a personalized customer journey across all channels. Michael McCarthy, CEO and Founder of Inkit, explains how to cater to every consumer using marketing automation software.