Michael McCarthy is a CEO and Founder of Inkit, a Software as a Service (SaaS) business that connects offline with the digital world. With a strong background in tech, marketing, and finance, he is an expert in automating offline customer communications and empowering teams with essential customer communications data.
With the right combination of tools, you can easily unite online and offline marketing efforts to create a personalized customer journey across all channels. Michael McCarthy, CEO and Founder of Inkit, explains how to cater to every consumer using marketing automation software.
Solutions partners can help support your customer engagement by offering technical and marketing expertise, knowledge of leading MarTech systems, and both the strategic thinking and hands-on skills needed to put together the best stack for your company's and customers' needs.
The 2020 shopping festival season can provide inspiration for all, not just retailers. Leverage Braze customer insights and expert advice from the Singles Day Marketing Guide to help shape 2021 customer engagement strategies now.
Subscription service Birchbox had beauty on lock, but its email marketing strategy’s one-size-fits-all approach needed an update. With help from Braze Alloys solutions partner Notable Growth and a focus on audience segmentation, the brand made its messaging runway-ready.
At Braze, messaging channels are at the core of what we do, so we’ve got an inside look at a wide array of different channels and how their usage, impact, and more shifted and changed over the course of this uniquely disruptive year.