With the right combination of tools, you can easily unite online and offline marketing efforts to create a personalized customer journey across all channels. Michael McCarthy, CEO and Founder of Inkit, explains how to cater to every consumer using marketing automation software.
Braze offers plenty of location-based marketing tools, helping teams of all types stand out with campaigns that are more relevant and more responsive to a customer’s personal needs. One feature that’s especially helpful in making campaigns more relevant and responsive to a customer’s individual needs is geofencing.
At the center of this privacy push is a discussion of “first-party data” versus “third-party data.” These are terms that get thrown around a lot in marketing circles, but what exactly is first-party data? How does it differ from third-party data? And how can it be leveraged to support smarter customer engagement?
Hosco helps job seekers in the hospitality industry connect with employers, show off their resumes, and sharpen their skills. Through its website and mobile app, Hosco adds a social spin to the hospitality recruitment scene. By energizing its onboarding and re-engagement campaigns with Braze, the company saw a 54% jump in click-to-open rates and 10,000 new job applications from users.
With the right data, technology, and teamwork, the sky’s the limit when it comes to driving effective cross-channel campaigns. So let’s explore three simple ways you can get started using cross-channel strategies to drive better customer experiences and outcomes.