Earlier this year, Braze announced the launch of Predictive Churn, the first feature in our new Predictive Suite. This collection of predictive analytics tools is intended to make it easier for brands to understand and proactively identify trends and insights about their audience. Learn about one of the challenges we faced in making Predictive Churn function effectively: Data leakage.
Prioritizing acquisition loops and ongoing retention marketing programs can be a challenge for marketers, but, when done right, it’s also a major opportunity. By focusing on building a cohesive user experience at every step of the customer journey, APAC FinTech brands can stand out in a crowded market place and set themselves up for sustainable, long-term success.
Each season, Braze shares an exclusive look at our platform’s new features and functionality. This winter, Braze is introducing five new and updated features to help brands find opportunities to confidently expand their customer engagement programs in unpredictable times.
Fitness and nutrition app 8fit gamified user engagement through the promotion of workout streaks, encouraging users to continue their pursuit of fitness—but they needed a way to match messages to each member’s place in their journey. With Braze and Liquid personalization, their messaging made serious gains across multiple channels.
For the very best push notifications in the biz, look no further than Burger King, Fiverr, NASCAR, and Anthropologie for inspiration. Here are mobile messaging campaigns that have surprised and delighted customers and driven KPIs like engagement, revenue, and more.