Matt Willet-Jeffries

Manager, Product Engineering, Braze

Matthew Willett-Jeffries is the AIML team’s Engineering Manager at Braze. When not at work, you will find him at the chess board enjoying a pretentiously small cup of espresso.

Building Braze

How Braze Overcame Data Leakage to Build Predictive Churn

Earlier this year, Braze announced the launch of Predictive Churn, the first feature in our new Predictive Suite. This collection of predictive analytics tools is intended to make it easier for brands to understand and proactively identify trends and insights about their audience. Learn about one of the challenges we faced in making Predictive Churn function effectively: Data leakage.