Matt McRoberts

SVP, Global Alliances at Braze

Matt McRoberts oversees all Braze programs related to the company's technology and agency partnerships, among other responsibilities. His passions include wrestling, hip hop, and, of course, classic 1980s coming-of-age film Vision Quest.

The Integration Issue

Building the Next-Gen Ecosystem: How the Six Pillars of Braze Alloys Support True Connected Engagement

Your customers are individuals, with their own individual interests, preferences, and behaviors. To reach them effectively, you need to ensure that you have the right technology ecosystem—one that allows you to slot in best-in-class technologies for all your different customer engagement needs and to connect them together to support responsive, relevant, and deeply human brand experiences. Learn how Braze Alloys can help make that happen.

product

Smarter, Stronger, More Flexible: Explore the Future of Connections with Braze Alloys

To make it easier for Braze clients to make their vision of a comprehensive, interconnected tech ecosystem a reality, we're pleased to announced Braze Alloys, a major evolution of how the Braze platform interacts with other best-in-class technologies.

Creativity Issue

First(-Party) and Best: How GDPR is reshaping AdTech and transforming the way we think about data

GDPR changed things. Instead of building campaigns around third-party data that may or may not be GDPR-compliant, it’s time for companies to invest more seriously in MarTech solutions that make it possible to acquire actionable information that consumers actively choose to share.