Mary Kearl is a writer and digital strategist, who has led email, social media, and content marketing for several brands. She has helped launch six mobile apps and one niche social network and is always up for a good Netflix/Hulu/Amazon Prime binge recommendation or travel tip
Real-time marketing orchestration platforms support meaningful customer engagement and messaging. Here are three you need to know about how brands like Fiverr, IBM, MINDBODY, and more are putting key technologies into practice to support their customer engagement.
Answer the what, where, and when of customer engagement by using the Braze Intelligence Suite. Here's how to choose the right channel, select the strongest message, and deliver it all at the best time for each individual customer, at scale.
Modern brands require high-volume, continuous data streaming (also called unbounded data). That is, data that never stops updating and provides a live view of the various interactions that consumers are having with your brand. Here's how Braze delivers.
Given that it reaches customers when they are at their most engaged, in-app messaging is a key part of any cross-channel marketing strategy. But knowing that is only half that battle. Here’s how to make the most of this powerful and flexible messaging tool.
In honor of Black History Month, we sat down with members of the Black@Braze employee resource group (ERG) to hear their stories and learn a little more about what this month means to them, particularly this year. Let’s dive in.