Time-sensitive campaigns—such as announcements about new products, services, or content—offer a great opportunity to connect with your customers and foster regular activity, especially among less engaged or potentially lapsing users. Here's how to get started.

Though often overlooked as a customer engagement channel, SMS marketing campaigns generate seriously impressive open rates. To move from high open rates to high engagement takes a strategic approach. Here's how.

With open rates as high as 98%, SMS can be a powerful tool for your customer engagement efforts—but only if you get started right. Learn how to build out the foundations of a sustainable SMS program with our overview.

Ask yourself these six questions to assess how effective your company’s customer retention strategy really is—and to start thinking about how you can uplevel your results.

Real-time marketing orchestration platforms support meaningful customer engagement and messaging. Here are three you need to know about how brands like Fiverr, IBM, MINDBODY, and more are putting key technologies into practice to support their customer engagement.

Answer the what, where, and when of customer engagement by using the Braze Intelligence Suite. Here's how to choose the right channel, select the strongest message, and deliver it all at the best time for each individual customer, at scale.