For marketers looking to keep up, there are three kinds of API-related campaigns that can help support real-time, relevant customer experiences. Let's take a look at similarities, differences, and use cases of all three.

Every moment in the customer lifecycle is a make-or-break moment. Make sure you’re adding value at every turn. For brands that just can't make that happen... well, there's a cost.

We spoke to several media brands on how to create innovative and seamless content experiences for customers regardless of platform. Here’s what the experts from Quartz and Freeform Digital said.

In order to maximize awareness and acquisition efforts, brands need the ability to bring learnings from paid and organic into one place. That’s where advertising technology comes in: Brands can optimize the end-to-end customer experience with a better understanding of paid efforts.

Personalized communication. Location-relevant updates. Audience segmentation based on current behavior. All things that can improve customer engagement with the right data augmentation partner.

For every brand email, push notification, in-app or in-browser message, and, yes, even direct mail campaign that motivates people to take action, your team can (and should) gauge that impact—and conversions are one of the most telling marketing metrics to track.