Mary Kearl

Writer

Mary Kearl is a writer and digital strategist, who has led email, social media, and content marketing for several brands. She has helped launch six mobile apps and one niche social network and is always up for a good Netflix/Hulu/Amazon Prime binge recommendation or travel tip

The Inspiration Issue

Modern Teamwork: How to Assemble and Manage Agile Teams To Support Brilliant Customer Experiences

A single team member can have a tremendous positive impact on your business; an effective team can have an even bigger one. But are your teams structured to make the most of tomorrow's opportunities? If not, we've got you covered: These six steps are key to reshaping modern teamwork and making brilliant customer experiences possible.

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Are You Trapping Your Customers?

Getting teams and tech to talk to each other—and breaking down any barriers to communication between platforms and departments—is key to successfully implementing any comprehensive customer engagement strategy. Explore three common situations that can crop up for your customers if you don't get it right.

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Personalization and Preferences Matter—Especially for the LGBTQIA+ Community

This Pride Month, we want to encourage brands to go beyond the rainbow logos and start using their data collection and personalization capabilities to build truly inclusive brand experiences.

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5 Customer Engagement Traps to Avoid

Every marketer is a consumer, too, and that means we’re by no means immune from broken brand experiences and irritating messaging fails. But unlike the average consumer, we have the ability to learn from these errors—so let’s dig into five customer engagement traps that even well-meaning marketers can fall into if they’re not careful.

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Customer Lifecycle Marketing 101: What It Is (and What You Need to Know)

Every moment in the customer lifecycle is a make-or-break moment. Make sure you’re adding value at every turn. For brands that just can't make that happen... well, there's a cost.

Teams Issue

What’s Unbounded Data, Anyway?

In the world of marketing, the difference between milliseconds and minutes (or days) matters. To make the most of your customer engagement programs, knowing whether your data is unbounded is key.