Having the right technology isn’t a panacea—after all, you still need access to the right data and have the right approach to teamwork to reach your customer engagement goals—but it’s a necessary first step. Without a built-for-purpose vertical engagement stack, executing on your marketing strategy and meeting today’s consumer expectations will be a struggle at best.
Each solution within your marketing tech stack can have a significant impact—positive or negative—on your brand’s relationship with your audience. But it’s the way that these technologies interact (or, frankly, don’t) that can have the greatest impact on the brand experience your company is providing. Learn about the dangers of disconnected technologies with our vertical engagement stack content series.
When businesses lack marketing technology systems that can speak to each other (and in real time), that can put marketing, growth, and engagement teams in the same unfortunate position as drivers trying to make their way through a storm. Learn about the data burden brands can face and what it takes to overcome them with our vertical engagement stack content series.
In the decade-plus since the introduction of the first iPhone, we’ve seen the rise of newer digital avenues, like push notifications, in-app messaging, and SMS, giving marketers many new options. Learn about the downsides of channel silos and what it takes to overcome them with our vertical engagement stack content series.
Every brand cares about providing great experiences to its customers—but making it happen take thought, care, and the right technologies. Take a closer look at what brilliant customer experiences look like today and what it takes to make them happen with our vertical engagement stack content series.
Brands today can thrive if they embrace the future: highly targeted, personalized “human” brand experiences supported by flexible teams and best-in-class technologies that can integrate seamlessly with each other and in real time. Getting there is possible, but it’s a lot faster if you have a guide. Braze’s new eBook, "Humanity in Action: What Customer Engagement Is, Why It Matters, And What You Need to Know," is that guide.