Mary Kearl

Writer

Mary Kearl is a writer and digital strategist, who has led email, social media, and content marketing for several brands. She has helped launch six mobile apps and one niche social network and is always up for a good Netflix/Hulu/Amazon Prime binge recommendation or travel tip

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Your Legacy Marketing Cloud is Killing Your Marketing (Here’s What You Can Do About It)

Too many brands are reliant on those self-same legacy platforms and the dated technology they're built on. These solutions are failing brands and holding customer experiences back in four key ways. Read on for more.

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3 Mobile Marketing Strategies That Worked: Braze Client Case Studies

Designed for cross-channel experiences, our own vertical engagement stack is here to put an end channel silos and power brilliant campaigns for the modern customer journey, and we're helping make a difference for our client partners. Learn how with case studies from dating app Happn, healthtech platform Plush, and entertainment giant Showmax.

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6 Things to Look for in a Best-in-Class Mobile Marketing Platform

With mobile marketing platforms being a key resource companies invest in, here are the top six factors to consider when evaluating the mobile-related aspects of different customer engagement platforms.

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Mobile Marketing: What It Is, Why It Matters, and What It Can Do for Your Business

If Marketing 101 is about developing a product or service to meet the wants and needs of your target audience, then Mobile Marketing 101 is about reaching your target audience when they're deeply engrossed in their phones. Let's take a closer look.

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Boost Your Cross-Platform Data and Engagement Strategy with Braze Connected TV Support

For marketers, it's no longer a matter of simply paying attention to OTT trends. More brands are creating apps for connected TVs than ever, so if that's the case for your business, now is the time to start tracking user data and incorporating that information into your overall customer engagement strategy.

The Channels Issue

How BlaBlaCar Used Smart Testing to Boost Open Rates by Up to 24%

For BlaBlaCar, their optimization process began with a clear goal. The company wanted to reach its customers as effectively as possible via email while also maximizing its email open rates. BlaBlaCar’s clarity about what metrics mattered for its business and where it wanted to see improvement made it easier for its marketers to determine where to focus (and, eventually, what to test).