Too many brands are reliant on those self-same legacy platforms and the dated technology they're built on. These solutions are failing brands and holding customer experiences back in four key ways. Read on for more.

Designed for cross-channel experiences, our own vertical engagement stack is here to put an end channel silos and power brilliant campaigns for the modern customer journey, and we're helping make a difference for our client partners. Learn how with case studies from dating app Happn, healthtech platform Plush, and entertainment giant Showmax.

With mobile marketing platforms being a key resource companies invest in, here are the top six factors to consider when evaluating the mobile-related aspects of different customer engagement platforms.

If Marketing 101 is about developing a product or service to meet the wants and needs of your target audience, then Mobile Marketing 101 is about reaching your target audience when they're deeply engrossed in their phones. Let's take a closer look.

For marketers, it's no longer a matter of simply paying attention to OTT trends. More brands are creating apps for connected TVs than ever, so if that's the case for your business, now is the time to start tracking user data and incorporating that information into your overall customer engagement strategy.

For BlaBlaCar, their optimization process began with a clear goal. The company wanted to reach its customers as effectively as possible via email while also maximizing its email open rates. BlaBlaCar’s clarity about what metrics mattered for its business and where it wanted to see improvement made it easier for its marketers to determine where to focus (and, eventually, what to test).