Mary Kearl

Writer

Mary Kearl is a writer and digital strategist, who has led email, social media, and content marketing for several brands. She has helped launch six mobile apps and one niche social network and is always up for a good Netflix/Hulu/Amazon Prime binge recommendation or travel tip

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How Braze Canvas Helps Brands Master Real-Time Marketing Orchestration

Real-time marketing orchestration platforms support meaningful customer engagement and messaging. Here are three you need to know about how brands like Fiverr, IBM, MINDBODY, and more are putting key technologies into practice to support their customer engagement.

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Data-Driven Optimization Is the Next Level of Marketing Automation

Answer the what, where, and when of customer engagement by using the Braze Intelligence Suite. Here's how to choose the right channel, select the strongest message, and deliver it all at the best time for each individual customer, at scale.

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Power Streaming Data Integrations with Braze Currents

Modern brands require high-volume, continuous data streaming (also called unbounded data). That is, data that never stops updating and provides a live view of the various interactions that consumers are having with your brand. Here's how Braze delivers.

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Mobile Marketing Automation Isn’t Complete if it Isn’t Cross-Channel

For mobile marketing automation to truly work, it must live within a broader framework as part of your cross-channel strategy. So what does that mean for your customer engagement efforts?

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Marketing Automation: 3 Ways It Can Boost Customer Engagement

When marketing automation systems are set up correctly, they deliver the high-touch, seamless customer experiences we've all come to expect. Here are three ways to get things right.

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Marketing Automation: What Is it and Why Is it Important to Your Marketing Strategy?

For marketers tired of churning out an endless stream of one-off campaigns, manually sorting through contact lists, and waiting for performance reports to populate, marketing automation tools offer an alternative. Check out what exactly they can do.