Mary Kearl

Writer

Mary Kearl is a writer and digital strategist, who has led email, social media, and content marketing for several brands. She has helped launch six mobile apps and one niche social network and is always up for a good Netflix/Hulu/Amazon Prime binge recommendation or travel tip

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Eight Rules for Effective SMS Marketing Compliance

Get an overview of key SMS laws, industry regulations, and guidelines to follow to ensure SMS marketing compliance when your brand sends text messages to customers.

case studies

How Plain Sight Is Getting to Know (and Engage) Its Customers Better With Braze

Plain Sight, a new social platform for virtual networking, wanted to get to know its community better to serve up more effective personalized recommendations. The startup partnered with Braze to deliver retention-focused cross-channel customer engagement.

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The Rise of In-Message Experiences: AMP for Email, Rich Push, Push Stories, and HTML In-App Messages

The easier you make things, the more likely your customers are to do them. That's why the rise of in-message experiences across email, mobile, and beyond are a game-changer for marketers. By keeping things simple, these immersive messaging options have the power to improve conversions, engagement, and more.

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4 Best-in-Class Push Notification Campaigns

For the very best push notifications in the biz, look no further than Burger King, Fiverr, NASCAR, and Anthropologie for inspiration. Here are mobile messaging campaigns that have surprised and delighted customers and driven KPIs like engagement, revenue, and more.

Featured

Pulling Back the Curtain: How Solutions Partners Can Support Brilliant Customer Engagement

Solutions partners can help support your customer engagement by offering technical and marketing expertise, knowledge of leading MarTech systems, and both the strategic thinking and hands-on skills needed to put together the best stack for your company's and customers' needs.

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How SMBs and Mid-Market Brands Can Leverage Cross-Channel Engagement to Thrive in a Challenging Marketplace

Customer engagement is essential for brands of all kinds, including SMBs and mid-market companies. Here's how a customer engagement platform can help your company improve customer experiences, engagement, retention, and other key outcomes to deliver growth.