Mary Kearl

Writer

Mary Kearl is a writer and digital strategist, who has led email, social media, and content marketing for several brands. She has helped launch six mobile apps and one niche social network and is always up for a good Netflix/Hulu/Amazon Prime binge recommendation or travel tip

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Personalization and Preferences Matter—Especially for the LGBTQIA+ Community

This Pride Month, we want to encourage brands to go beyond the rainbow logos and start using their data collection and personalization capabilities to build truly inclusive brand experiences.

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5 Customer Engagement Traps to Avoid

Every marketer is a consumer, too, and that means we’re by no means immune from broken brand experiences and irritating messaging fails. But unlike the average consumer, we have the ability to learn from these errors—so let’s dig into five customer engagement traps that even well-meaning marketers can fall into if they’re not careful.

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Customer Lifecycle Marketing 101: What It Is (and What You Need to Know)

Every moment in the customer lifecycle is a make-or-break moment. Make sure you’re adding value at every turn. For brands that just can't make that happen... well, there's a cost.

Teams Issue

What’s Unbounded Data, Anyway?

In the world of marketing, the difference between milliseconds and minutes (or days) matters. To make the most of your customer engagement programs, knowing whether your data is unbounded is key.

Intuition Issue

Marketing at the Speed of Instinct

Today’s best marketers are the ones armed with today’s best technology: automated marketing tools. These solutions not only empower customer-focused campaigns to be created, deployed, tested, and tweaked at the speed of gut instinct, they also promise the kind of effectiveness that can only come from data-backed iteration.

Security Issue

What's PII, Anyway?

If you’re a marketer worth your salt (and of course you are), you’re likely amassing tons of data. So how does the data you’ve been accumulating and including in your messaging relate to personally identifiable information (PII, in the United States)? The answer depends on who you ask.