Mary Kearl

Writer

Mary Kearl is a writer and digital strategist, who has led email, social media, and content marketing for several brands. She has helped launch six mobile apps and one niche social network and is always up for a good Netflix/Hulu/Amazon Prime binge recommendation or travel tip

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Crawl, Walk, Run: Adding Content Cards To Your Cross-Channel Strategy

Every marketing channel offers its own unique advantages for increasing customer engagement. Here's how Braze Content Cards can be used to support onboarding, promotions, and more—and seamlessly improve your brand's app or website user experience.

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Create True Cross-Channel Campaigns with Braze Alloys Direct Mail Partners

If digital direct mail isn’t on your company’s radar, it may be time for that to change. Many digital native brands are now leveraging digital direct mail as an outreach channel. Here’s how.

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Understanding Location-Based Personalization

Geotargeting, geofencing, beacons—these are just a few of the marketing technologies that make location-based personalization possible, enabling brands to send the most relevant campaigns to customers based on their exact location, improving engagement as a result.

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What’s Frequency Capping, Anyway?

Push notifications, email campaigns, and SMS messages can help customers feel informed, appreciated, and entertained. But when they’re sent too often, and they can become a reason to opt out and disengage. That's why frequency capping is the secret weapon of strategic customer engagement teams.

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Crawl, Walk, Run: Adding In-Browser Messages To Your Cross-Channel Strategy

In-browser messages are an important part of any web messaging strategy. For the best results, run A/B tests, use personalization and segmentation, and incorporate in-browser messaging as part of a larger cross-channel strategy.

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What’s Rate Limiting, Anyway?

No one likes receiving a message about an amazing deal, exclusive offer, or popular campaign only to find the website or app won't load. That's why rate limiting is the secret weapon of smart customer engagement teams.