For BlaBlaCar, their optimization process began with a clear goal. The company wanted to reach its customers as effectively as possible via email while also maximizing its email open rates. BlaBlaCar’s clarity about what metrics mattered for its business and where it wanted to see improvement made it easier for its marketers to determine where to focus (and, eventually, what to test).
More than 10 years ago, Facebook created the very first growth team. At the time of the team’s inception, Facebook had about 50M Monthly Active Users (MAU) and relatively flat growth. Not only did this move help turn Facebook into the giant we know today—with over 2 billion MAUs—but it pioneered the rise of a focused growth team.
Having the right technology isn’t a panacea—after all, you still need access to the right data and have the right approach to teamwork to reach your customer engagement goals—but it’s a necessary first step. Without a built-for-purpose vertical engagement stack, executing on your marketing strategy and meeting today’s consumer expectations will be a struggle at best.
Each solution within your marketing tech stack can have a significant impact—positive or negative—on your brand’s relationship with your audience. But it’s the way that these technologies interact (or, frankly, don’t) that can have the greatest impact on the brand experience your company is providing. Learn about the dangers of disconnected technologies with our vertical engagement stack content series.
When businesses lack marketing technology systems that can speak to each other (and in real time), that can put marketing, growth, and engagement teams in the same unfortunate position as drivers trying to make their way through a storm. Learn about the data burden brands can face and what it takes to overcome them with our vertical engagement stack content series.
In the decade-plus since the introduction of the first iPhone, we’ve seen the rise of newer digital avenues, like push notifications, in-app messaging, and SMS, giving marketers many new options. Learn about the downsides of channel silos and what it takes to overcome them with our vertical engagement stack content series.