Mary Kearl

Writer

Mary Kearl is a writer and digital strategist, who has led email, social media, and content marketing for several brands. She has helped launch six mobile apps and one niche social network and is always up for a good Netflix/Hulu/Amazon Prime binge recommendation or travel tip

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The Road to SMS Marketing: Boost Engagement With Time-Sensitive Messaging

Time-sensitive campaigns—such as announcements about new products, services, or content—offer a great opportunity to connect with your customers and foster regular activity, especially among less engaged or potentially lapsing users. Here's how to get started.

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The Road to SMS Marketing: Driving Stronger Channel Engagement with Segmentation

Though often overlooked as a customer engagement channel, SMS marketing campaigns generate seriously impressive open rates. To move from high open rates to high engagement takes a strategic approach. Here's how.

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The Road to SMS Marketing: How to Get Started

With open rates as high as 98%, SMS can be a powerful tool for your customer engagement efforts—but only if you get started right. Learn how to build out the foundations of a sustainable SMS program with our overview.

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How Does Your Customer Retention Strategy Stack Up?

Ask yourself these six questions to assess how effective your company’s customer retention strategy really is—and to start thinking about how you can uplevel your results.

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How Braze Canvas Helps Brands Master Real-Time Marketing Orchestration

Real-time marketing orchestration platforms support meaningful customer engagement and messaging. Here are three you need to know about how brands like Fiverr, IBM, MINDBODY, and more are putting key technologies into practice to support their customer engagement.

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Data-Driven Optimization Is the Next Level of Marketing Automation

Answer the what, where, and when of customer engagement by using the Braze Intelligence Suite. Here's how to choose the right channel, select the strongest message, and deliver it all at the best time for each individual customer, at scale.