Mary Kearl

Writer

Mary Kearl is a writer and digital strategist, who has led email, social media, and content marketing for several brands. She has helped launch six mobile apps and one niche social network and is always up for a good Netflix/Hulu/Amazon Prime binge recommendation or travel tip

The Channels Issue

How BlaBlaCar Used Smart Testing to Boost Open Rates by Up to 24%

For BlaBlaCar, their optimization process began with a clear goal. The company wanted to reach its customers as effectively as possible via email while also maximizing its email open rates. BlaBlaCar’s clarity about what metrics mattered for its business and where it wanted to see improvement made it easier for its marketers to determine where to focus (and, eventually, what to test).

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The 3 Key Types of API-Related Messaging Campaigns: What You Need to Know

For marketers looking to keep up, there are three kinds of API-related campaigns that can help support real-time, relevant customer experiences. Let's take a look at similarities, differences, and use cases of all three.

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Customer Lifecycle Marketing 101: What It Is (and What You Need to Know)

Every moment in the customer lifecycle is a make-or-break moment. Make sure you’re adding value at every turn. For brands that just can't make that happen... well, there's a cost.

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Content and the Customer Experience

We spoke to several media brands on how to create innovative and seamless content experiences for customers regardless of platform. Here’s what the experts from Quartz and Freeform Digital said.

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The Six Pillars of Braze Alloys: Advertising Technologies

In 2018, we launched Braze Alloys in order to simplify the process of creating a bespoke customer engagement ecosystem. When it comes to technology partners, our Braze Alloys partnership hub is built around six distinct categories—this week, we’ll be exploring Advertising Technologies partners.

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The Six Pillars of Braze Alloys: Data Augmentation

In 2018, we launched Braze Alloys in order to simplify the process of creating a bespoke customer engagement ecosystem. When it comes to technology partners, our Braze Alloys partnership hub is built around six distinct categories—this week, we’ll be exploring Data Augmentation partners.