Brands today can thrive if they embrace the future: highly targeted, personalized “human” brand experiences supported by flexible teams and best-in-class technologies that can integrate seamlessly with each other and in real time. Getting there is possible, but it’s a lot faster if you have a guide. Braze’s new eBook, "Humanity in Action: What Customer Engagement Is, Why It Matters, And What You Need to Know," is that guide.
A single team member can have a tremendous positive impact on your business; an effective team can have an even bigger one. But are your teams structured to make the most of tomorrow's opportunities? If not, we've got you covered: These six steps are key to reshaping modern teamwork and making brilliant customer experiences possible.
Getting teams and tech to talk to each other—and breaking down any barriers to communication between platforms and departments—is key to successfully implementing any comprehensive customer engagement strategy. Explore three common situations that can crop up for your customers if you don't get it right.
Every marketer is a consumer, too, and that means we’re by no means immune from broken brand experiences and irritating messaging fails. But unlike the average consumer, we have the ability to learn from these errors—so let’s dig into five customer engagement traps that even well-meaning marketers can fall into if they’re not careful.