At Appboy, we were weeks away from officially changing our company name and our branding and, well, everything. We held a key check-in meeting for the leadership team, and it was clear we weren’t on the same page. We were in a tough spot—and the only way out was through.
Just 10 years ago, back in the early days of digital outreach and engagement, closed marketing systems were the only options available. Today, that picture is changing. Check out how Braze and its insights partners work together to expand what's available to your brand.
Sometimes, it's not about the journey, but the destination. What if our marketing reflected that idea? Let’s take a look at five ingredients that you can mix into any Canvas to create the perfect customer journey.
Having a good reputation is important. Being a trusted member of society makes it possible to do everything from borrowing money to finding a babysitter. Marked with a bad reputation, you’re not likely to receive much positive attention or to be invited to many dinner parties.
In 2018, mobile drove 27.5% of all retail sales in Latin America, totaling $14.62B. This growth has evolved in parallel with purchasing power, where the middle class is expanding regionally. Here are three trends mobile marketers need to watch.