To help marketing, growth, and engagement teams see their work from a new perspective, Braze has partnered with Tom Fishburne, CEO and founder of Marketoonist, for a 10-part series of marketing-themed comics. This week, hear from Braze Senior Product Manager Marion Nammack on broken brand experiences—and what to do about them.
We debuted our next generation of Braze Alloys at this year's LTR conference in order to better facilitate a growing technology and teams ecosystem. In this article, we dive into explaining the role and benefits of a solutions partner.
Today’s brands are living in an in-the-moment, technology-driven, mobile-first world—and so are all their customers. To break out of old habits and transform the way you’re speaking to your customers, you need to take a hard look at the technologies supporting your customer engagement efforts.
This month marks the fifth anniversary of the Braze Intelligence Suite. It’s a major milestone, and also the perfect opportunity to take stock of this powerful element of the Braze platform. In that spirit, we spoke to Kevin Wang, Braze VP, Product, about the history of the Intelligence Suite, how it provides real value to brands, and the ways in which Braze is reassessing how we talk about the suite’s key components.
In today’s fast-moving retail and eCommerce landscape, it can be helpful to learn by example—and few brands provide a better example to follow than Overstock.com. Check out how they boosted conversion rates to 21% and open rates to 38%, which is 3x higher than the industry average.