To help marketing, growth, and engagement teams see their work from a new perspective, Braze has partnered with Tom Fishburne, CEO and founder of Marketoonist, for a 10-part series of marketing-themed comics. This week, hear from Braze Senior Product Manager Marion Nammack on broken brand experiences—and what to do about them.
Berlin-based Kolibri Games achieved success with mobile titles such as Idle Miner Tycoon, Idle Factory Tycoon, Idle Restaurant Tycoon and others, but wanted to roll out new features that could increase revenue without upsetting the apple cart. With Braze and Looker, they built a segment-driven testing approach that demonstrated the value of testing.
Trying to decide whether to use an IAM or a Content Card? It all comes down to identifying the strengths of each channel for your and your customers’ needs. This question comes up quite often in discussions (for good reason) and deserves proper evaluation. Let's dive in.
PureGym offers low-cost and flexible memberships across nearly 300 gyms in the United Kingdom. To build customer loyalty and improve the gym-going experience, PureGym partnered with Braze to create timely and relevant API-triggered email campaigns, winning an open rate of 55%.
Solutions partners can help support your customer engagement by offering technical and marketing expertise, knowledge of leading MarTech systems, and both the strategic thinking and hands-on skills needed to put together the best stack for your company's and customers' needs.