Customer acquisition is no longer marketers’ ultimate goal. Learn how to turn new leads into loyal customers at every lifecycle stage—and how direct mail can help you with that.
Prioritizing acquisition loops and ongoing retention marketing programs can be a challenge for marketers, but, when done right, it’s also a major opportunity. By focusing on building a cohesive user experience at every step of the customer journey, APAC FinTech brands can stand out in a crowded market place and set themselves up for sustainable, long-term success.
Fitness and nutrition app 8fit gamified user engagement through the promotion of workout streaks, encouraging users to continue their pursuit of fitness—but they needed a way to match messages to each member’s place in their journey. With Braze and Liquid personalization, their messaging made serious gains across multiple channels.