Magith Noohukhan

Product Evangelist, Braze

As an Evangelist at Braze, Magith Noohukhan addresses the company's global vision for customer engagement and how Braze can help brands feel empowered to create more meaningful, human conversations with their customers.


Consistency: The Key to Effective Customer Engagement

The key to their success is following through on marketing goals while maintaining a consistent, cohesive approach that leaves room for iteration and improvement. Given that, let’s explore what “consistency” really looks like when it comes to brilliant customer engagement.


Mastering Customer Engagement in an Increasingly Connected World

At the beginning of the decade, would you have believed it if one of your friends told you that in ten years you’d have a device in your home that could lock your doors, turn your lights on and off, make you coffee, and even entertain your kids? (Probably not.)


Humanized Marketing: Connecting With Customers on a Personal Level

Human relationships are dynamic and ever-changing; your customer engagement strategy should be, too. With that in mind, let’s take a look at three things you should consider when your brand is looking to engage with audiences on a human level.


5 Principles All Email Marketers Should Live By

When you have hundreds of emails to wade through and someone manipulates you like that in order to get you to open their message, they’re making a strategic error: You may get that open, but you’re training your customers that they can’t trust the outreach you send. It's important to ensure that you’re talking to your customers thoughtfully. So let’s dig into the five rules that brands should keep in mind when they think about the email campaigns they send.


How Email Can Stay Relevant in the Era of Mobile and AI

Email has stood the test of time. And no matter how many new devices are built, how new platforms may evolve, email marketing is here to stay. The question is: How can marketers make the most of it in an era defined by the rise of mobile and the emergence of automation?