To help brands better understand, reach, retain, and monetize their digital audiences, Braze sat down with CMO of Pomelo Fashion, a leading fashion ecommerce brand headquartered in Bangkok. Here are four key learnings that can help any brand drive stronger engagement and long-term value.
To dig deeper into achieving true connected, cohesive customer engagement, Braze Product Evangelist Magith Noohukhan sat down with Vincent Kevorkian, Senior Manager, Global Lifecycle Marketing at leading travel platform Skyscanner. Check out videos of their full conversation below, as well as the six key takeaways.
When you have hundreds of emails to wade through and someone manipulates you like that in order to get you to open their message, they’re making a strategic error: You may get that open, but you’re training your customers that they can’t trust the outreach you send. It's important to ensure that you’re talking to your customers thoughtfully. So let’s dig into the five rules that brands should keep in mind when they think about the email campaigns they send.