The key to their success is following through on marketing goals while maintaining a consistent, cohesive approach that leaves room for iteration and improvement. Given that, let’s explore what “consistency” really looks like when it comes to brilliant customer engagement.
When you have hundreds of emails to wade through and someone manipulates you like that in order to get you to open their message, they’re making a strategic error: You may get that open, but you’re training your customers that they can’t trust the outreach you send. It's important to ensure that you’re talking to your customers thoughtfully. So let’s dig into the five rules that brands should keep in mind when they think about the email campaigns they send.