In today's world, your consumers have the opportunity to interact with multiple channels and multiple devices, but they still expect a seamless connected customer experience no matter how they’re choosing to engage. Given that, one question has become increasingly essential for marketers: Are you using the right channel at the right time to deliver the right message?
With 2.3 billion people engaging with brands from their mobile devices, it should be pretty easy turn to a few of them into customers, right? Not necessarily. Braze Evangelist Magith Noohukhan hosted a digital masterclass at OMR Festival in Hamburg, Germany, one of the world’s largest digital marketing and tech events. He spoke to Krzysztof Szymanski, Head of CRM at GetYourGuide, to find out what we should be doing to attract and retain the right attention—even when faced with a global pandemic.
To dig deeper into achieving true connected, cohesive customer engagement, Braze Product Evangelist Magith Noohukhan sat down with Vincent Kevorkian, Senior Manager, Global Lifecycle Marketing at leading travel platform Skyscanner. Check out videos of their full conversation below, as well as the six key takeaways.