Human relationships are dynamic and ever-changing; your customer engagement strategy should be, too. With that in mind, let’s take a look at three things you should consider when your brand is looking to engage with audiences on a human level.
When you have hundreds of emails to wade through and someone manipulates you like that in order to get you to open their message, they’re making a strategic error: You may get that open, but you’re training your customers that they can’t trust the outreach you send. It's important to ensure that you’re talking to your customers thoughtfully. So let’s dig into the five rules that brands should keep in mind when they think about the email campaigns they send.