Great customer engagement doesn’t just happen. To highlight efforts, insights, and strategies from key players in customer engagement, we’re sitting down with Maggie Breeden, product manager at gay, bisexual, queer, and trans dating platform Grindr.
It may be a challenge for brands in highly-regulated spaces, but meeting customer expectations is both possible and essential. To get there, marketers need to ensure that they strike the right balance between data privacy/security and innovation. Let’s dig into what that journey looks like and how financial services brands can make it as smooth and secure as possible.