Braze partnered with mobile data experts Apptopia to uncover the how and why of what we watch. One of the most interesting things we found: A direct correlation between a powerful consumer engagement strategy and long-term success.
Using Braze, the dating app Happn was able to reinvent their email collection strategy and improve email deliverability. Through simple yet innovative tactics, they decreased bounce rate by 42% and increased open rates up to 3X.
Braze partnered with Apptopia to analyze eight months of data in the streaming space to discover what customer engagement best practices drove the most success and what changes has COVID-19 already made to the industry. Check out our report, linked below.
Leading African video streaming service Showmax utilizes a localization strategy give viewers relevant, engaging content. By leveraging segmentation to support a more relevant messaging strategy, they were able to increase their ROI by 37%.
PlushCare is changing the way people experience healthcare with their virtual diagnostics and cross-channel messaging strategy. Check out how they reached a 68.3% email open rate and 9.7% click-through rate.
Trying to decide whether to use an IAM or a Content Card? It all comes down to identifying the strengths of each channel for your and your customers’ needs. This question comes up quite often in discussions (for good reason) and deserves proper evaluation. Let's dive in.
PureGym offers low-cost and flexible memberships across nearly 300 gyms in the United Kingdom. To build customer loyalty and improve the gym-going experience, PureGym partnered with Braze to create timely and relevant API-triggered email campaigns, winning an open rate of 55%.
Solutions partners can help support your customer engagement by offering technical and marketing expertise, knowledge of leading MarTech systems, and both the strategic thinking and hands-on skills needed to put together the best stack for your company's and customers' needs.
The 2020 shopping festival season can provide inspiration for all, not just retailers. Leverage Braze customer insights and expert advice from the Singles Day Marketing Guide to help shape 2021 customer engagement strategies now.