Madison Gardner

Senior Writer, Braze

Madison is the Senior Writer at Braze. When she’s not writing case studies or discussing retention strategy, you can find her food crawling her way through every major city.


Are You Still Watching? How Streaming Media Brands Keep Consumers’ Attention

Braze partnered with mobile data experts Apptopia to uncover the how and why of what we watch. One of the most interesting things we found: A direct correlation between a powerful consumer engagement strategy and long-term success.


Happn Increased Their Email Deliverability by 3X with a Cross-Channel Approach

Using Braze, the dating app Happn was able to reinvent their email collection strategy and improve email deliverability. Through simple yet innovative tactics, they decreased bounce rate by 42% and increased open rates up to 3X.


The Entire World is Watching: Why 2020 Is the Year of Streaming

Braze partnered with Apptopia to analyze eight months of data in the streaming space to discover what customer engagement best practices drove the most success and what changes has COVID-19 already made to the industry. Check out our report, linked below.


Showmax Used Smart Segmentation to Increase Subscribers by 204%

Leading African video streaming service Showmax utilizes a localization strategy give viewers relevant, engaging content. By leveraging segmentation to support a more relevant messaging strategy, they were able to increase their ROI by 37%.


PlushCare’s Cross-Channel Messaging Strategy Drives a 68% Email Open Rate

PlushCare is changing the way people experience healthcare with their virtual diagnostics and cross-channel messaging strategy. Check out how they reached a 68.3% email open rate and 9.7% click-through rate.


Freebird Leveraged a Fully Customizable Braze Channel to Increase Email Engagement by 141%

Using Braze, rideshare reward app Freebird was able to transform their email collection strategy to increase email engagement by 141%.