With each new wave of technology, brands have the ability to connect with people more directly and deeply than ever before. Lighten up with Marketoonist Tom Fishburne, who shared at this year’s Long Term Relationships (LTR) conference how he uses cartoons and case studies to frame the right mindset needed to communicate with consumers in the modern digital world.
At a time when we have overcome virtually every messaging barrier of distance, time, and scale, what can we do to return communication to its roots as a tool for building community? At this year’s Long-Term Relationships (LTR) Conference, Braze CEO and Cofounder Bill Magnuson explored how the practice of customer engagement has cultural implications that transcend business objectives.
Your customers now expect you to create human experiences by activating the key emotional and functional triggers that form the basis of the Brand Humanity Index, and their demands are only increasing. So how do modern brands successfully operationalize the creation and delivery of human experiences at scale? At the 2019 Long-Term Relationships (LTR) conference, Dipanjan Chatterjee, Vice President and Principal Analyst at Forrester, explained how brands can begin their journey.
No modern marketing strategy is complete without testing. Learn how to leverage testing and a data-driven approach to customer engagement from the experts at this year’s Long-Term Relationships (LTR) conference, featuring: Noya Polliack, Director, CRM & Marketing Growth at Rakuten Viber, David Rostan, VP, Marketing at Calendly, Pat DeCola, Manager, Digital Editorial at NASCAR Digital Media, Benoit Vatere, CEO and Founder of Mammoth Media, and Spencer Burke, Braze VP, Growth at Braze.
Learn what the experts from this panel had to say about what’s possible in personalization at this year’s Long Term Relationships (LTR) conference, featuring: Stephanie Loring, Manager of CRM Operations and Insights at Grubhub, Lizzie Landis, Marketing Manager at Ibotta, Maggie Breeden, Product Manager at Grindr, Paul Goldshteyn, Senior Product Manager, Mobile at Glassdoor, and Sharon Harris, VP, Alliance Relationships - Google Marketing Platform at Deloitte Digital.
From regional preferences when it comes to marketing channel and approach to the complications that can come when breaking down silos means bringing together far-flung teams, getting it right isn’t easy—but it’s necessary if your brand wants to reach its full potential. Learn how to make it happen with insights from this year’s Long-Term Relationships (LTR) panel. Featuring experts from Adevinta, Blinkist, Glovo, Delivery Hero, and Business Insider.