Leading African video streaming service Showmax utilizes a localization strategy give viewers relevant, engaging content. By leveraging segmentation to support a more relevant messaging strategy, they were able to increase their ROI by 37%.
Running an effective cross-channel marketing campaign requires a lot of thought and care. To execute successfully, you need a customer engagement platform like Braze that’s built for cross-channel and has the right mix of optimization tools. So let’s take a look at three key technologies within the Braze platform that are designed to help brands more easily optimize their cross-channel marketing efforts.