HelpAround, one of the first mobile health platforms for the $219B specialty drug industry, guides patients through complex treatments by streamlining a network of patient services into the palm of each patient’s hand. Using Braze and its tech partner, Neura, HelpAround was able to increase user retention rates by 60% and app engagement rates by 55%.
Last year, Braze put our mission to forge human connections between people and the brands they love to the test. We knew how important it was to join people, technology, and teams to deliver relevant and memorable experiences—but what about data to back it up? With that focus in mind, we commissioned a study by Forrester Consulting to determine exactly what today’s consumers want out of the brands they communicate with.
At a time when we have overcome virtually every messaging barrier of distance, time, and scale, what can we do to return communication to its roots as a tool for building community? At this year’s Long-Term Relationships (LTR) Conference, Braze CEO and Cofounder Bill Magnuson explored how the practice of customer engagement has cultural implications that transcend business objectives.
Your customers now expect you to create human experiences by activating the key emotional and functional triggers that form the basis of the Brand Humanity Index, and their demands are only increasing. So how do modern brands successfully operationalize the creation and delivery of human experiences at scale? At the 2019 Long-Term Relationships (LTR) conference, Dipanjan Chatterjee, Vice President and Principal Analyst at Forrester, explained how brands can begin their journey.