Lauren Leonardi

Writer

Lauren Leonardi is a Brooklyn-based writer and internet professional. When she's not writing about mobile marketing, she uses digital marketing to support the growth of local, independently owned businesses. She also writes about global travel through the lens of social, economic, and ecological sustainability.

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Authentication and Email: What It Is—and Why It Matters

Before you can get started sending marketing emails, you've got to make sure that your email authentication game is up to snuff. Read on for a look at what email authentication is, the authentication standards you need to know, and what it can mean for your customer engagement efforts.

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Email 101: Getting Started with Sending IPs and Domains

Email—it’s not the hottest, newest, sexiest customer messaging channel, but you know what? It gets the job done. If you want to do email right, you need to put real thought and preparation into ensuring that you’re laying the foundations for a successful email program, step by step. The first steps? Getting your sending IPs and domain situation figured out.

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6 Keys to Mastering Modern Email Marketing

Email. It’s old—arguably the oldest digital messaging channel—but still extremely valuable for brands looking to engage their customers. To explore where email is at now and what it means, read on and learn seven keys for mastering email marketing today.

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How Are You Connected To Your Customers?

Your customers are not only cross-channel, they're cross-device and cross platform, too. No two digital footprints look the same, so it's up to marketers to combine empathy and strategy to reach their customers in the best ways possible.

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Your LTR 2018 Prep Guide: What You Need to Know

On October 3-4, 2018, we’ll be holding the fourth edition of LTR in New York City. This year, we’re exploring the marriage of data, technology, and teams, and the role technology can play in supporting more relevant “human” brand experiences.

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LTR 2018: Meet the Humans Behind “The Human Factor”

The theme of LTR 2018 is “the human factor,” and that means we’re focusing in on the human side of all those connections: between brands and their customers, between different internal teams that have to work together, and between data and the realities of the customer experience.