This month marks the fifth anniversary of the Braze Intelligence Suite. It’s a major milestone, and also the perfect opportunity to take stock of this powerful element of the Braze platform. In that spirit, we spoke to Kevin Wang, Braze VP, Product, about the history of the Intelligence Suite, how it provides real value to brands, and the ways in which Braze is reassessing how we talk about the suite’s key components.
Over the past decade, artificial intelligence (AI) has gone from wouldn’t-it-be-nice marketing fantasy to a full-on customer engagement hype cycle, with companies across a range of industries seeking a way to boost productivity and level up their brand experiences. But making AI work for your business isn’t as simple as pushing a button—you have to make it happen.
The most important driving force behind any software product is the group of people who build it—and their relationships with one another. Therefore, it’s important to arrange teams in a way that allows them to have as much leverage and impact as possible. Learn how Braze successfully restructured its product organization to drive better outcomes.