This month marks the fifth anniversary of the Braze Intelligence Suite. It’s a major milestone, and also the perfect opportunity to take stock of this powerful element of the Braze platform. In that spirit, we spoke to Kevin Wang, Braze VP, Product, about the history of the Intelligence Suite, how it provides real value to brands, and the ways in which Braze is reassessing how we talk about the suite’s key components.

To help marketing, growth, and engagement teams see their work from a new perspective, Braze has partnered with Tom Fishburne, CEO and founder of Marketoonist, for a 10-part series of marketing-themed comics. This week, hear from Braze VP of Product Kevin Wang on how personalization can go wrong.

Hiring is the lifeblood of a technology company—particularly when scaling, bringing the right staff into an organization is a critical task. We’ve learned a lot over the years about hiring product managers at Braze, and we're ready to share those insights with you.

The most important driving force behind any software product is the group of people who build it—and their relationships with one another. Therefore, it’s important to arrange teams in a way that allows them to have as much leverage and impact as possible. Learn how Braze successfully restructured its product organization to drive better outcomes.

Building a technical product requires considering—and brutally triaging—an enormous number of potential enhancements. To help wrangle this chaos, I like to use three questions designed to help us look at product decisions from multiple perspectives, and triangulate the way forward.

An effective role and team permissioning tool isn’t just a seatbelt to help brands avoid disaster—it’s the power steering that helps you combine safety with effective performance. And however your organization is structured, Braze Teams is built to support your permissioning needs.