This month marks the fifth anniversary of the Braze Intelligence Suite. It’s a major milestone, and also the perfect opportunity to take stock of this powerful element of the Braze platform. In that spirit, we spoke to Kevin Wang, Braze VP, Product, about the history of the Intelligence Suite, how it provides real value to brands, and the ways in which Braze is reassessing how we talk about the suite’s key components.

Over the past decade, artificial intelligence (AI) has gone from wouldn’t-it-be-nice marketing fantasy to a full-on customer engagement hype cycle, with companies across a range of industries seeking a way to boost productivity and level up their brand experiences. But making AI work for your business isn’t as simple as pushing a button—you have to make it happen.

To help marketing, growth, and engagement teams see their work from a new perspective, Braze has partnered with Tom Fishburne, CEO and founder of Marketoonist, for a 10-part series of marketing-themed comics. This week, hear from Braze VP of Product Kevin Wang on how personalization can go wrong.

Hiring is the lifeblood of a technology company—particularly when scaling, bringing the right staff into an organization is a critical task. We’ve learned a lot over the years about hiring product managers at Braze, and we're ready to share those insights with you.

The most important driving force behind any software product is the group of people who build it—and their relationships with one another. Therefore, it’s important to arrange teams in a way that allows them to have as much leverage and impact as possible. Learn how Braze successfully restructured its product organization to drive better outcomes.

Building a technical product requires considering—and brutally triaging—an enormous number of potential enhancements. To help wrangle this chaos, I like to use three questions designed to help us look at product decisions from multiple perspectives, and triangulate the way forward.