Kevin Wang

VP of Product, Braze

When he’s not leading the Braze product management team, you can find Kevin playing guitar, hating on Snapchat, and watching every nature documentary known to man.


Personalization Fails (and How to Prevent Them)

To help marketing, growth, and engagement teams see their work from a new perspective, Braze has partnered with Tom Fishburne, CEO and founder of Marketoonist, for a 10-part series of marketing-themed comics. This week, hear from Braze VP of Product Kevin Wang on how personalization can go wrong.


How Braze Hires Product Managers

Hiring is the lifeblood of a technology company—particularly when scaling, bringing the right staff into an organization is a critical task. We’ve learned a lot over the years about hiring product managers at Braze, and we're ready to share those insights with you.

Building Braze

Restructuring the Braze Product Team

The most important driving force behind any software product is the group of people who build it—and their relationships with one another. Therefore, it’s important to arrange teams in a way that allows them to have as much leverage and impact as possible. Learn how Braze successfully restructured its product organization to drive better outcomes.

Building Braze

3 Questions You Should Ask Before Making Product Decisions

Building a technical product requires considering—and brutally triaging—an enormous number of potential enhancements. To help wrangle this chaos, I like to use three questions designed to help us look at product decisions from multiple perspectives, and triangulate the way forward.


Personalized Permissions: Flex Your Functional Excellence With Braze Teams

An effective role and team permissioning tool isn’t just a seatbelt to help brands avoid disaster—it’s the power steering that helps you combine safety with effective performance. And however your organization is structured, Braze Teams is built to support your permissioning needs.


Not Hype, Not Magic: What Human-Focused AI Really Means For Customer Engagement

Over the past decade, artificial intelligence (AI) has gone from wouldn’t-it-be-nice marketing fantasy to a full-on customer engagement hype cycle, with companies across a range of industries seeking a way to boost productivity and level up their brand experiences. But making AI work for your business isn’t as simple as pushing a button—you have to make it happen.