At surface-level, the “Build vs. Buy” decision begs to be unpacked. After all, your team has unique goals, challenges, and skill sets in place. Knowing which path to go down requires you to take stock of your current situation and evaluate the options against multiple criteria. Get the inside scoop in this exclusive article!

Each season, Braze gives its customers an exclusive look at new features, tools, and functionalities for the Braze platform. This spring, Braze is introducing seven new or updated features designed to help brands create highly relevant experiences that drive customer retention through real-time insights, seamless orchestration, and personalized visual features.