Each season, Braze gives its customers an exclusive look at new features, tools, and functionalities for the Braze platform. This spring, Braze is introducing seven new or updated features designed to help brands create highly relevant experiences that drive customer retention through real-time insights, seamless orchestration, and personalized visual features.
In-browser messages are an important part of any web messaging strategy. For the best results, run A/B tests, use personalization and segmentation, and incorporate in-browser messaging as part of a larger cross-channel strategy.
With the right permissions, you can gain key context regarding app users when they’re out and about, making it possible to send them targeted emails, push notifications, texts, and ads. Known as location-based marketing, it’s an effective way to provide more meaningful, personalized experiences.
Every brand wants their customers to remain customers. With Predictive Churn, Braze customers can leverage Machine Learning to identify individuals who are at risk of abandoning their app or website. Let's dive in.
No one likes receiving a message about an amazing deal, exclusive offer, or popular campaign only to find the website or app won't load. That's why rate limiting is the secret weapon of smart customer engagement teams.