Each season, Braze gives its customers an exclusive look at new features, tools, and functionalities for the Braze platform. This spring, Braze is introducing seven new or updated features designed to help brands create highly relevant experiences that drive customer retention through real-time insights, seamless orchestration, and personalized visual features.
By leveraging Braze to run a personalized push campaign, Bangkok-based ecommerce brand, Pomelo Fashion, was able to achieve an 66% increase in conversion rate, and a 126% increase in sessions.
Too many brands are reliant on those self-same legacy platforms and the dated technology they're built on. These solutions are failing brands and holding customer experiences back in four key ways. Read on for more.
At Braze, we’re fortunate to have some of the best brands in the world using our product to power brilliant experiences for their users. Those brands (and their users) deserve our best every single day—that's why we're proud to announce we've earned the NorthFace ScoreBoard (NFSB) Award for the second year in a row.
The Braze platform makes it possible to use a powerful, mobile-first messaging channel—push notifications—to speak directly and effectively to your users in new, memorable ways. So, let’s dig into three ways you can use Braze to drive push campaigns that will make a difference for your marketing.