Personalization isn’t all first names and product recommendations; it’s a tool for thoughtful communication. Smart brands will learn to lead from the front, putting their customer's needs, wants, interests, and time as first priority.
IP warming makes it possible for marketers to establish a positive reputation with the internet service providers (ISPs) that control access to consumers’ inboxes. But to make the most of this crucial period, it’s important to be thoughtful about the kinds of campaigns you send. Learn how to get it right.
To help marketing, growth, and engagement teams see their work from a new perspective, Braze has partnered with Tom Fishburne, CEO and founder of Marketoonist, for a 10-part series of marketing-themed comics. This week, hear from Braze CRO Daniel Head on how to know when customer success calls for a change of course.