Personalization isn’t all first names and product recommendations; it’s a tool for thoughtful communication. Smart brands will learn to lead from the front, putting their customer's needs, wants, interests, and time as first priority.
We're a customer engagement platform, yes. But we're also a team of over 240 employees around the world. That's why we're introducing our new employee highlight feature, Brazeball Cards. Learn about the people who make Braze, Braze.
We're in peak summertime, you know what that means: It's time to start planning for your holiday email campaigns. We dove in to last year's July & December email metrics to help your team prepare for the busiest season of the year. Check it out.
HIPAA is probably older than your interns (and maybe even some of your employees), so while we’re all paying attention to our data protection regulations thanks to GDPR, let’s have a quick refresher on HIPAA compliance.
Given that it reaches customers when they are at their most engaged, in-app messaging is a key part of any cross-channel marketing strategy. But knowing that is only half that battle. Here’s how to make the most of this powerful and flexible messaging tool.
In honor of Black History Month, we sat down with members of the Black@Braze employee resource group (ERG) to hear their stories and learn a little more about what this month means to them, particularly this year. Let’s dive in.