Personalization isn’t all first names and product recommendations; it’s a tool for thoughtful communication. Smart brands will learn to lead from the front, putting their customers needs, wants, interests, and time as first priority.
Two days. 25+ sessions. More than 50 speakers. Hundreds and hundreds of attendees. This year’s Long-Term Relationships (LTR) conference, held October 3-4, 2018, in New York City, highlighted the challenges and opportunities presented by the rise of mobile and emerging technologies and their complicated impact on today’s customer experience.