Kelsey Cottingham

Producer, Insights and Communications

Kelsey is a writer based in New York. When she's not writing about the latest and greatest in mobile marketing for Braze (formerly Appboy), you can find her on the hunt for some proper gumbo in NYC.

The EQ Issue

In Conversation: UX at Braze

Product Designer Liza Timmins and Success Team Lead Scott Dzialo talk user experience at Braze.

The Passion Issue

The Humanity Difference: Introducing the Braze Brand Humanity Index

At LTR 2018, we announced a new, precedent-setting piece of commissioned research, conducted by Forrester Consulting on behalf of Braze. We call it the Braze Brand Humanity Index. Introducing the study was Vice President and Principal Analyst at Forrester Research, Dipanjan Chatterjee, along with Braze President and Chief Customer Officer, Myles Kleeger.

The Passion Issue

Brazeball Cards: A Celebration of the Passion Project

In this edition of Brazeball Cards, we're exploring our team members' passion projects and how they impact their work at Braze.

The Passion Issue

Keeping the Spark Alive: 5 Theories to Better Your Customer Relationships, Inspired by Relationships

Customer/brand relationships are built on communication, trust, chemistry, and a fulfilment of needs. Sound familiar?

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Brand Sensitivity Training

Personalization isn’t all first names and product recommendations; it’s a tool for thoughtful communication. Smart brands will learn to lead from the front, putting their customer's needs, wants, interests, and time as first priority.

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The Impact of Making an Impact: How the American Cancer Society Uses Personalized Push Notifications to Drive Engagement

Emoji-filled, mission-aligned messages boost fundraising efforts by showing participants the impact of their contribution.