Kelsey Cottingham

Producer, Insights and Communications

Kelsey is a writer based in New York. When she's not writing about the latest and greatest in mobile marketing for Braze (formerly Appboy), you can find her on the hunt for some proper gumbo in NYC.

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Brand Sensitivity Training

Personalization isn’t all first names and product recommendations; it’s a tool for thoughtful communication. Smart brands will learn to lead from the front, putting their customers needs, wants, interests, and time as first priority.

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The Impact of Making an Impact: How the American Cancer Society Uses Personalized Push Notifications to Drive Engagement

Emoji-filled, mission-aligned messages boost fundraising efforts by showing participants the impact of their contribution.

Teams Issue

Introducing, Brazeball Cards: A Mini-Series on the People who Make Braze Tick

We're a customer engagement platform, yes. But we're also a team of over 240 employees around the world. That's why we're introducing our new employee highlight feature, Brazeball Cards. Learn about the people who make Braze, Braze.

Teams Issue

Christmas in July: Here’s Why It’s Time to Start Planning Your Holiday Email Campaigns

We're in peak summertime, you know what that means: It's time to start planning for your holiday email campaigns. We dove in to last year's July & December email metrics to help your team prepare for the busiest season of the year. Check it out.

Security Issue

Time for Your Annual HIPAA Compliance Check-Up!

HIPAA is probably older than your interns (and maybe even some of your employees), so while we’re all paying attention to our data protection regulations thanks to GDPR, let’s have a quick refresher on HIPAA compliance.