The 2020 shopping festival season can provide inspiration for all, not just retailers. Leverage Braze customer insights and expert advice from the Singles Day Marketing Guide to help shape 2021 customer engagement strategies now.
Prioritizing acquisition loops and ongoing retention marketing programs can be a challenge for marketers, but, when done right, it’s also a major opportunity. By focusing on building a cohesive user experience at every step of the customer journey, APAC FinTech brands can stand out in a crowded market place and set themselves up for sustainable, long-term success.
Fitness and nutrition app 8fit gamified user engagement through the promotion of workout streaks, encouraging users to continue their pursuit of fitness—but they needed a way to match messages to each member’s place in their journey. With Braze and Liquid personalization, their messaging made serious gains across multiple channels.