Jordan Houghton Mace

Customer Success Team Lead for Enterprise at Braze

Jordan Houghton Mace is a New York-based senior customer success manager. When she’s not helping Braze clients strategize long-term retention programs and optimize lifecycle engagement, you can find her hiking, eating queso, or cheering on the Kansas City Chiefs.

Feature

What's Dynamic Segmentation, Anyway?

Instead of the static, list-based audiences of yesteryear, segmentation leverages real-time data to create constantly changing groups of individuals that move in and out of the target segment as they meet (or fail to meet) the defined criteria.