Jordan Houghton Mace

Customer Success Team Lead for Enterprise at Braze

Jordan Houghton Mace is a New York-based senior customer success manager. When she’s not helping Braze clients strategize long-term retention programs and optimize lifecycle engagement, you can find her hiking, eating queso, or cheering on the Kansas City Chiefs.

feature

The Technical Side of Push Notifications: What Are They, How They Work, and How to Set Yourself Up for Success

While most marketers are aware of push notifications, that awareness doesn’t necessarily translate into comfort with the technical side of this powerful messaging channel. To help out, we’re going to take a look at push notifications, exploring what it takes to be able to send these messages, how brands can ensure that they’re able to deliver push at scale, and other key technical considerations.

Feature

What's Dynamic Segmentation, Anyway?

Instead of the static, list-based audiences of yesteryear, segmentation leverages real-time data to create constantly changing groups of individuals that move in and out of the target segment as they meet (or fail to meet) the defined criteria.