Brilliant customer experiences are built on data. But the vast majority of the information being collected by brands is never used. To help change that, Braze is pleased to announced the launch of custom-made Looker Blocks to help our customers visualize and understand their data faster and more effectively.
Let’s get personal with name-based personalization. Here, we’re diving into the nuances of this powerful tool to help you connect with customers based on who they are, what they care about, and how they interact with your brand.
At this year’s Forge conference, we were thrilled to recognize Pizza Hut as our 2020 Customer of the Year. Check out how this industry leader leveraged the Braze platform to support innovative campaigns and more human connections.
Almost every industry has been dramatically affected by the global COVID-19 pandemic, but travel is one of the hardest hit. How can brands who have built their business around booking tours and tickets continue providing value for their customers? Travel platform GetYourGuide found a way with a little help from the kind of cross-channel approach Braze makes possible.
Since they first appeared on the scene, push notifications have undergone an evolution in functionality. Now, with the ability to deliver multimedia, interactive messaging, it’s a vital part of any brand’s cross-channel marketing arsenal. Here’s how it can power up the retail outreach experience.