Brilliant customer experiences are built on data. But the vast majority of the information being collected by brands is never used. To help change that, Braze is pleased to announced the launch of custom-made Looker Blocks to help our customers visualize and understand their data faster and more effectively.
Time-sensitive campaigns—such as announcements about new products, services, or content—offer a great opportunity to connect with your customers and foster regular activity, especially among less engaged or potentially lapsing users. Here's how to get started.
At WWDC, Apple announced a major change in the way that brands gain access to their users’ IDFAs, potentially complicating existing marketing campaigns dependent on this key identifier. Learn what this means for your marketing program with our exclusive overview.
With their differing methodologies, strengths, and weaknesses, “push” and “pull” messaging might seem to be incompatible art forms. Research indicates, however, that they can play a complementary role in boosting customer engagement. What’s more, mastering the interplay between them can be key to true messaging mastery.
Braze is excited to announce that it has been named to the Forbes Cloud 100 for 2020! We feel incredibly proud of Forbes’ ongoing recognition of Braze as a leader in the cloud space. Thank you to every Braze employee who made it possible for us to receive this honor for the third year in a row.