An essential part of many of today’s cross-channel campaigns, rich push deserves recognition for its flexibility and creativity. That’s why we’re shining a spotlight on how brands can use it to reach their engagement goals.

At Braze, we believe that a “crawl, walk, run” approach to in-app messages can encourage brands to build out the channel and reap its benefits. To help you get started, we’ve broken the process into three easy-to-follow stages.

With the right permissions, you can gain key context regarding app users when they’re out and about, making it possible to send them targeted emails, push notifications, texts, and ads. Known as location-based marketing, it’s an effective way to provide more meaningful, personalized experiences.

To help brands adapt their retail marketing campaigns to consumers’ evolving needs, Braze and Wakefield created a report on the future of global retail. We also zeroed in on data from the United Kingdom and two other leading European economies—France and Germany—to help marketers better understand the changing retail landscape in the region.

If brands want to drive purchases in the region, they’ll need to refocus their retail marketing strategies based on these trends. Here are a few key shopping trends we found among APAC consumers, along with the strategies that will help brands tackle a challenging holiday season.

To provide marketers with that key guidance, Braze partnered with Wakefield Research to create a detailed report on the future of retail. Based on various data sources, including an 8,000-person global survey, behavioral and engagement data from Braze, and app-focused information from Apptopia, the report covers both trends and opportunities in the new normal.