With email, there are always opportunities for innovation and improvement. With these 10 key tips, you can avoid a lot of potential messaging pitfalls and support stronger performance from your email program, message by message and campaign by campaign.

We live in an era where Facebook knows you better than your mother. Yet marketers still struggle to collect and track data—let alone make meaningful decisions with it. So how can you know if your strategy is data-driven? Let’s start by looking at the types of data most marketers collect, and how it can improve your marketing efforts.