Jennifer Keck


Jennifer Keck is a copywriter and founder of Keck Marketing. When she isn't writing, you can find her watching B-horror movies or exploring hiking trails in upstate New York.


Mastering Location-Based Marketing in a Fast-Changing World

With the right permissions, you can gain key context regarding app users when they’re out and about, making it possible to send them targeted emails, push notifications, texts, and ads. Known as location-based marketing, it’s an effective way to provide more meaningful, personalized experiences.


The Impact of COVID-19 on the UK Retail Space

To help brands adapt their retail marketing campaigns to consumers’ evolving needs, Braze and Wakefield created a report on the future of global retail. We also zeroed in on data from the United Kingdom and two other leading European economies—France and Germany—to help marketers better understand the changing retail landscape in the region.


The Pandemic Effect: How COVID-19 Is Reshaping Retail in APAC

If brands want to drive purchases in the region, they’ll need to refocus their retail marketing strategies based on these trends. Here are a few key shopping trends we found among APAC consumers, along with the strategies that will help brands tackle a challenging holiday season.


The Shifting Retail Landscape—And How Marketers Should React

To provide marketers with that key guidance, Braze partnered with Wakefield to create a detailed report on the future of retail. Based on various data sources, including an 8,000-person global survey, behavioral and engagement data from Braze, and app-focused information from Apptopia, the report covers both trends and opportunities in the new normal.


What It Takes to Send and Optimize an Email Campaign, Step by Step

With email, there are always opportunities for innovation and improvement. With these 10 key tips, you can avoid a lot of potential messaging pitfalls and support stronger performance from your email program, message by message and campaign by campaign.


Is Your Marketing Strategy Really Data-Driven?

We live in an era where Facebook knows you better than your mother. Yet marketers still struggle to collect and track data—let alone make meaningful decisions with it. So how can you know if your strategy is data-driven? Let’s start by looking at the types of data most marketers collect, and how it can improve your marketing efforts.