An essential part of many of today’s cross-channel campaigns, rich push deserves recognition for its flexibility and creativity. That’s why we’re shining a spotlight on how brands can use it to reach their engagement goals.
To help brands adapt their retail marketing campaigns to consumers’ evolving needs, Braze and Wakefield created a report on the future of global retail. We also zeroed in on data from the United Kingdom and two other leading European economies—France and Germany—to help marketers better understand the changing retail landscape in the region.
To provide marketers with that key guidance, Braze partnered with Wakefield Research to create a detailed report on the future of retail. Based on various data sources, including an 8,000-person global survey, behavioral and engagement data from Braze, and app-focused information from Apptopia, the report covers both trends and opportunities in the new normal.