To help marketing, growth, and engagement teams see their work from a new perspective, Braze has partnered with Tom Fishburne, CEO and founder of Marketoonist, for a 10-part series of marketing-themed comics. This week, hear from Gurbir Singh, Director, Product Management at Braze on email tunnel vision and how to avoid it.
If brands want to drive purchases in the region, they’ll need to refocus their retail marketing strategies based on these trends. Here are a few key shopping trends we found among APAC consumers, along with the strategies that will help brands tackle a challenging holiday season.
While any campaign that’s being targeted to your active customer base could be considered to be an active customer campaign, in a true active customer campaign the purpose of the outreach is to deepen the recipient’s relationship with your brand. Let's take a look.
sweetgreen serves up fast, healthy grain bowls and salads made from scratch at 100 locations across the country. When the restaurant chain launched its app, it wanted to entice customers to order food through the app instead of outside delivery services. sweetgreen partnered with Braze to launch a promo code campaign, sending discount codes to customers via SMS. The campaign attracted 10k+ new SMS subscribers and shortened the time frame needed to launch new campaigns.
Google, Apple, Facebook, Amazon, and other tech giants are already starting to pivot to smaller interactions that open up new and exciting avenues for delivering your brand’s message. Let's take a look at how to utilize app clips and app slices.