While every subscription-based business is different, they share the common goal of moving users from an initial display of interest—think visiting a website or downloading an app—to becoming engaged, paying customers and advocates. Looking for inspiration? Well, the team at Intuit QuickBooks Self-Employed (QBSE) has the insights you need.
In the second part of this series, we’re sitting down with members of the Braze team to discuss their first summer jobs and how their experiences and lessons learned then still serve them today. This week we spoke with Yasmin Dick, Customer Success Manager (CSM), Tola Lakavivat, Director, Financial Planning & Analysis (FP&A), and Zach McCormick, Manager, Engineering. Let’s get into it!
With many consumers still in lockdown and many more hesitant to return to the in-person shopping situations that once defined the business landscape, brands are facing an urgent need to evaluate new ways to implement digitally-enabled communication, engagement, and ecommerce solutions. Check out what Steven Moy, Global CEO of Barbarian, has to say on the subject.
We’re bringing you an exclusive, behind-the-scenes look at how forward-looking business leaders and brands are leveraging Braze to drive brilliant, innovative customer experience. In this ongoing series, we’ll be spotlighting Nick Allen—the first lifecycle marketer at Lyft and former Director of Retention at IPSY—as he uses Braze to power communications for his latest startup, Cutback Coach.
Today, we're excited to announce the newest addition to our Braze Alloys solutions partner team, Wunderman Thompson (WT). Learn all about the growth partner from Braze President and COO Myles Kleeger.