Grace Bacon

Senior Customer Success Manager at Braze

Grace is a Senior Enterprise Success Manager who joined Braze in March 2018. Grace has spent her career in marketing and advertising, helping brands achieve their marketing goals through the use of technology.

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From Anonymous to Upsell: Mastering the Subscription Lifecycle

While every subscription-based business is different, they share the common goal of moving users from an initial display of interest—think visiting a website or downloading an app—to becoming engaged, paying customers and advocates. Looking for inspiration? Well, the team at Intuit QuickBooks Self-Employed (QBSE) has the insights you need.