While every subscription-based business is different, they share the common goal of moving users from an initial display of interest—think visiting a website or downloading an app—to becoming engaged, paying customers and advocates. Looking for inspiration? Well, the team at Intuit QuickBooks Self-Employed (QBSE) has the insights you need.
To drive more value and app engagement, Ibotta uses Braze to send its users a customized shopping list every Friday. This personalized email helps drive a 15% open rate as well as an 8% conversion rate that is 2x higher than their previous campaign.
What does it look like when you get personalization right? Well, DraftKings, a long-time customer of Braze, incorporates individualized content into their emails, push notifications and in-app messages—all using the Braze platform. Here's how they do it.
For brands already leveraging Braze, Segment and Amplitude are two Braze partner solutions that— when used in conjunction with the Braze platform—enable marketing teams to collect consumer engagement data and optimize campaigns based on insights. Let’s take a look at what these partnerships make possible.
At LTR 2019, Braze held our first-ever Torchie Awards. These awards recognize brands and individuals who have gone above and beyond when it comes to leveraging technology and forward-looking strategies to better engage and serve their audiences.