Erin Bankaitis

Strategic Business Consultant, Braze

Erin advises enterprise clients and prospects on growth strategies, business case development and offers financial services industry expertise through her prior experiences. She started her career at J.P. Morgan Chase & Co., where she was responsible for identifying and vetting partnership opportunities for firmwide strategic initiatives and supporting the CIO on technology strategy communications to the investor community.


Data and the Financial Services Space: Where We Are and What It Means for Customer Engagement

It may be a challenge for brands in highly-regulated spaces, but meeting customer expectations is both possible and essential. To get there, marketers need to ensure that they strike the right balance between data privacy/security and innovation. Let’s dig into what that journey looks like and how financial services brands can make it as smooth and secure as possible.


Why Customer Messaging Matters for Financial Services—and How to Get It Right

Technology is changing what best-in-class banking and financial experiences look like today. But just having the right technology isn’t enough; you need to know how to use it to provide your customers with exceptional user experience on your app and website...and beyond.


How to Compete in the Evolving Financial Services Landscape

While we’ve seen a wide range of industries disrupted, it’s taken longer to manifest in heavily regulated industries like financial services. But in recent years, we’ve begun seeing a meaningful shift in the financial services industry, one that has the potential to reshape the space for years to come.