Let’s get personal with name-based personalization. Here, we’re diving into the nuances of this powerful tool to help you connect with customers based on who they are, what they care about, and how they interact with your brand.
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Crawl, Walk, Run: Adding Push To Your Cross-Channel Strategy
Push notifications have become a standard interaction with smart tech, making them a valuable way to reach customers in an urgent and authentic way. We’re mapping out how you can leverage push to develop a marketing mix that will generate customer engagement through content they actually crave.
