Push notifications have become a standard interaction with smart tech, making them a valuable way to reach customers in an urgent and authentic way. We’re mapping out how you can leverage push to develop a marketing mix that will generate customer engagement through content they actually crave.
Online alcohol retailer BoozeBud offers rapid delivery of beverage products to quench the thirst of discerning drinkers in Australia at low prices. Utilizing Connected Content from Braze, BoozeBud supercharged personalization in its messaging and boosted email click-through by 69% and revenue by 59%.
At Braze, we're working together to shine a spotlight on mental health and help to de-stigmatize the conversation, an important focus as we navigate the new normal. Here's what James Herridge-Leng, a Strategic Account Executive at Braze, has to say about living with adult ADHD (Attention Deficit Hyperactivity Disorder) and GAD (General Anxiety Disorder).
In-browser messages are an important part of any web messaging strategy. For the best results, run A/B tests, use personalization and segmentation, and incorporate in-browser messaging as part of a larger cross-channel strategy.
With the right permissions, you can gain key context regarding app users when they’re out and about, making it possible to send them targeted emails, push notifications, texts, and ads. Known as location-based marketing, it’s an effective way to provide more meaningful, personalized experiences.