Elana Delasos

Strategic Brand Partnerships Consultant

Elana is an Integrated Marketing Consultant with 10+ years of experience in developing unique brand partnerships, creating engaging content and spearheading pre + post-Sales project management in the media industry. When she’s taking a break from work you’ll find her daydreaming about travel. Next destination on the list—Namibia.

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Understanding Name-Based Personalization

Let’s get personal with name-based personalization. Here, we’re diving into the nuances of this powerful tool to help you connect with customers based on who they are, what they care about, and how they interact with your brand.

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Crawl, Walk, Run: Adding Push To Your Cross-Channel Strategy

Push notifications have become a standard interaction with smart tech, making them a valuable way to reach customers in an urgent and authentic way. We’re mapping out how you can leverage push to develop a marketing mix that will generate customer engagement through content they actually crave.