Great marketing is built on data, but not all data is created equally. If your brand is going to build its marketing strategy around data, you need to be confident that the information you’re collecting is accurate, up to date, and capable of having a meaningful impact on your customer engagement efforts. To get there, you need an effective data collection strategy.
Recent Articles
feature
The Braze For Impact Podcast #4: Email Deliverance
On each episode of the Braze for Impact podcast, host PJ Bruno sits down with guests to dig into the latest and greatest when it comes to tech industry news and trends. In this episode, PJ chatted with Braze Product Manager Gurbir Singh and Braze Director of Email Deliverability Andrew Barrett.
feature
Why Cross-Channel Personalization Is a Retail Marketer’s Dream
Research by Braze has found that leveraging dynamic content personalization to automatically add in content like individual product recommendations to messages in real time can boost unique email click rates by up to 1.7x. Here's how to do it for retail.
feature
Master Cross-Channel Optimization with These 3 Key Technologies
Running an effective cross-channel marketing campaign requires a lot of thought and care. To execute successfully, you need a customer engagement platform like Braze that’s built for cross-channel and has the right mix of optimization tools. So let’s take a look at three key technologies within the Braze platform that are designed to help brands more easily optimize their cross-channel marketing efforts.
building braze
Turning the Page: How Braze Transformed Our Process for Handling Pages
At Braze, we’ve been working over the last year to execute major changes in the way we handle pages. Check out what Brian Wheeler, VP of Product Engineering at Braze, has to say about our approach and how we did it.