Great marketing is built on data, but not all data is created equally. If your brand is going to build its marketing strategy around data, you need to be confident that the information you’re collecting is accurate, up to date, and capable of having a meaningful impact on your customer engagement efforts. To get there, you need an effective data collection strategy.
Recent Articles
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IBM’s Cross-Channel Approach Revs Up Retention—And Revenue
Customer onboarding is an important part of the marketing cycle, but it’s only the first step in a longer journey. When IBM needed to encourage customer retention and progression for its cloud platform services, it turned to Braze Alloys solution partner WillowTree and a cross-channel messaging approach, with impressive results.
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Creating Smarter Holiday Campaigns in 2020: Insights from Braze, Looker, and Segment
To help make sense of this holiday season's uncertainty, Warrick Godfrey, VP of Industry Solutions, Braze, and Braze Senior Community Manager Maddie Berschmann sat down with Katrina Wong, VP of Product Marketing and Demand Generation at Segment, and Daniel Mintz, Chief Data Evangelist at Looker, to answer questions about how to execute smarter promotional campaigns in this most unusual of holiday seasons.
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LGBTQ+ Social Network Grindr Keeps Pride Alive With Content Cards
Occurring annually in June, Pride month is a worldwide celebration of—and for—the LGBTQ+ community. It’s usually marked by parties and parades, but during the COVID-19 pandemic, those types of gatherings pose safety risks. When social network Grindr wanted to take Pride online, they turned to Braze Content Cards to provide a custom calendar of events for their users.
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Create True Cross-Channel Campaigns with Braze Alloys Direct Mail Partners
If digital direct mail isn’t on your company’s radar, it may be time for that to change. Many digital native brands are now leveraging digital direct mail as an outreach channel. Here’s how.