Great marketing is built on data, but not all data is created equally. If your brand is going to build its marketing strategy around data, you need to be confident that the information you’re collecting is accurate, up to date, and capable of having a meaningful impact on your customer engagement efforts. To get there, you need an effective data collection strategy.
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One common challenge for product teams? Finding ways to assess possible risk, user adoption, and level of effort when developing new features.
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Happn Increased Their Email Deliverability by 3X with a Cross-Channel Approach
Using Braze, the dating app Happn was able to reinvent their email collection strategy and improve email deliverability. Through simple yet innovative tactics, they decreased bounce rate by 42% and increased open rates up to 3X.
building braze
How AWS Auto Scaling Enables Braze to Efficiently Send 2 Billion Messages Each Day
Each day Braze send billions of messages to more than two billion monthly active users around the world. Given this scale and the performance requirements of these messages, processing speed is of crucial importance. Braze Cofounder and CTO, Jon Hyman, explains how we use AWS Auto Scaling to accomplish this.
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Anthropologie Drives Higher Conversions With Web Push Notifications
Using Braze, U.S. clothing and home retailer Anthropologie delivers brilliant experiences at every point along the customer journey. Check out how they use web push notifications to achieve a conversion rate 17.5% higher than the industry average.