Great marketing is built on data, but not all data is created equally. If your brand is going to build its marketing strategy around data, you need to be confident that the information you’re collecting is accurate, up to date, and capable of having a meaningful impact on your customer engagement efforts. To get there, you need an effective data collection strategy.
Recent Articles
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How Deliveroo and Trainline Achieve Empathy at Scale Through Brand Humanity
In a nutshell, there are emotional and functional attributes that contribute to what it takes for a brand experience to feel human to a consumer—the feelings your brand communications evoke, plus what your brand can do (the functional attributes) to drive that human perception. But how are brands achieving this?
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Humanized Marketing: Connecting With Customers on a Personal Level
Human relationships are dynamic and ever-changing; your customer engagement strategy should be, too. With that in mind, let’s take a look at three things you should consider when your brand is looking to engage with audiences on a human level.
The Channels Issue
How BlaBlaCar Used Smart Testing to Boost Open Rates by Up to 24%
For BlaBlaCar, their optimization process began with a clear goal. The company wanted to reach its customers as effectively as possible via email while also maximizing its email open rates. BlaBlaCar’s clarity about what metrics mattered for its business and where it wanted to see improvement made it easier for its marketers to determine where to focus (and, eventually, what to test).
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Braze Awarded Looker’s 2019 Best Platform Solution at the 2019 JOIN Conference
At Braze, we strive to provide best-in-class technology that allows our customers to quickly and effectively use that data—and partnering with best-in-class data visualization platform Looker is a key part of that effort. Whether you need to improve time-to-action, drive data adoption across teams, or create actionable customer segments, the Looker and Braze platforms work seamlessly to identify and address your data needs.