Great marketing is built on data, but not all data is created equally. If your brand is going to build its marketing strategy around data, you need to be confident that the information you’re collecting is accurate, up to date, and capable of having a meaningful impact on your customer engagement efforts. To get there, you need an effective data collection strategy.
Recent Articles
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Pride in Review: How Braze Celebrated the LGBTQ+ Community in a Remote-Work World
Pride@Braze connects the LGBTQ+ community and its allies at Braze through art, history, culture, and charitable giving, with the goal of ensuring a safe, respectful community at Braze. Learn how we brought these values to our remote-work Pride celebrations.
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4 Ways to Prioritize Customers When Using Product Analytics
In order to build a great customer experience, you need to know how your customers interact with your products and brand. Check out what John Hurley, Product Marketing Director at Amplitude, has to say on the subject.
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How Braze Tests Product Design at Scale with Maze
Here at Braze, usability is key. An important element of that is testing. It allows our product teams to test and validate the Braze product and its design, while also identifying potential flows, surfacing unbiased feedback, and uncovering new insights. Given that, let’s take a look at how our product team made use of Maze, a user testing platform.
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Collision 2020: Charting a New Path Forward in a Fast-Changing World
This year’s Collision Conference, which took place virtually from June 23–25, featured more than 32,000 attendees from 140+ countries, including VCs, researchers, athletes, musicians, founders, and titans of industry, all of them exploring the role of technology in a changing world. Here are some key themes from those conversations.