David Willis

Technical Program Manager, Braze

David is part of Braze’s growth team in NYC, getting involved with any and all partnership technologies and cross-department initiatives. Despite growing up with the clean, efficient subway systems of Tokyo, he’s come to love the MTA’s 24-hour service, train-car performances, and train-track wildlife.

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Under the Hood: The Nuts and Bolts of Using Braze with a CDP

Over the past few years, we’ve seen a significant increase in the number of Braze customers choosing to pair our platform with a CDP solution, which are intended to help companies unify and better manage data. Let's look into the how and why.