Over the past few years, we’ve seen a significant increase in the number of Braze customers choosing to pair our platform with a CDP solution, which are intended to help companies unify and better manage data. Let's look into the how and why.
NASCAR, a Braze customer for four years now, is one organization that exemplifies what’s possible when it comes to using push notifications to reach their mobile app users. Pat DeCola, the Digital Editorial Manager at NASCAR Digital Media, spoke with Braze to discuss on how his team’s marketing campaigns successful leverage the Braze platform to drive mobile and desktop engagement.
Creating sophisticated, multi-step, multivariate campaigns can feel intimidating, but Braze is here to help. We created Braze Canvas, our customer journey tool, to make building dynamic and responsive campaigns completely seamless. Originally launched in the summer of 2016, Canvas has been on quite the journey of its own!
Braze spoke to Emily Stewart, Global Head of CRM and Messaging at Canva, to discuss how the design tech brand used cross-channel marketing strategies powered by Braze to achieve a 20% increase in trials of their premium plan, a 15% increase in monthly active weekly newsletter users, and a 99.2% deliverability rate across emails.
During December 2019, Braze processed an average of more than seven billion incoming API requests every single day from our two billion monthly active users. This resulted in more than 70 terabytes of incoming data on average each day—and as you can imagine, that is a TON of data to digest and understand! So how do we increase observability?