David Willis

Technical Program Manager, Braze

David is part of Braze’s growth team in NYC, getting involved with any and all partnership technologies and cross-department initiatives. Despite growing up with the clean, efficient subway systems of Tokyo, he’s come to love the MTA’s 24-hour service, train-car performances, and train-track wildlife.


End of an Era: What Changes to Apple’s IDFA Mean for Marketing

At WWDC, Apple announced a major change in the way that brands gain access to their users’ IDFAs, potentially complicating existing marketing campaigns dependent on this key identifier. Learn what this means for your marketing program with our exclusive overview.


Under the Hood: The Nuts and Bolts of Using Braze with a CDP

Over the past few years, we’ve seen a significant increase in the number of Braze customers choosing to pair our platform with a CDP solution, which are intended to help companies unify and better manage data. Let's look into the how and why.