Over the past decade, technology has allowed innovative brands to provide highly-relevant, personalized experiences to their customers across a wide range of digital channels and touchpoints. It’s a major opportunity for brands, but one that many companies struggle to make a reality. To get there, more and more marketing, growth, and engagement teams are turning to agencies, consultancies, and other solutions partners.
As digital customer engagement efforts become increasingly central to how companies build long-term loyalty and drive stronger revenue, we’re seeing many companies—from startups to enterprise brands—lean on agencies to ensure that they’re doing things right. Get the inside scoop on how to get it right from leading agencies BrightWave, Laughlin Constable, Prolific Interactive, and R/GA.