To help marketing, growth, and engagement teams see their work from a new perspective, Braze has partnered with Tom Fishburne, CEO and founder of Marketoonist, for a 10-part series of marketing-themed comics. This week, hear from Braze CRO Daniel Head on how to know when customer success calls for a change of course.
At the center of this privacy push is a discussion of “first-party data” versus “third-party data.” These are terms that get thrown around a lot in marketing circles, but what exactly is first-party data? How does it differ from third-party data? And how can it be leveraged to support smarter customer engagement?
Hosco helps job seekers in the hospitality industry connect with employers, show off their resumes, and sharpen their skills. Through its website and mobile app, Hosco adds a social spin to the hospitality recruitment scene. By energizing its onboarding and re-engagement campaigns with Braze, the company saw a 54% jump in click-to-open rates and 10,000 new job applications from users.
With the right data, technology, and teamwork, the sky’s the limit when it comes to driving effective cross-channel campaigns. So let’s explore three simple ways you can get started using cross-channel strategies to drive better customer experiences and outcomes.
If you overwhelm your customers with too many messages, you’re going to lose some of them. That’s where preference centers come in. These powerful solutions let users decide things for themselves—and help you create more meaningful communication.