In today’s landscape, brands face even more pressure to get it right, with increasingly more touchpoints for reaching their customers. Basically, if you’re publishing it on the internet, it’s safe to say you’ll want to lay down some ground rules when it comes to the words you use—and brand guidelines just help you do that.
Brilliant customer experiences are built on a foundation of data, technology, and teamwork—but, too often, the teams side of equation is given short shrift by brands as they build and optimize their marketing efforts. In this session at the 2019 Long-Term Relationships (LTR) conference, industry veterans shared their insights on how teams have evolved and what it takes to manage them in today's evolving landscape. Featuring experts from ParkMobile, Pizza Hut BOOK IT!, MINDBODY, and AdExchange.
In an age when privacy is a hot-button issue, customers expect a more sophisticated experience when they share their data with brands. It’s mission-critical for brands to demonstrate value in their customer’s moments of need by acting on insights gleaned from their data. Otherwise, the value of customer data—and the value of your brand in the eyes of your customer—begins to degrade.