Author of the new book “Lessons from Mars: How One Global Company Cracked the Code on Higher Performance Collaboration,” Carlos also has an MFA in Acting. He once cross-dressed to play the role of Mother Ginger (all those children under her skirts) in a Cuban-American production of The Nutcracker in Miami.
Given that it reaches customers when they are at their most engaged, in-app messaging is a key part of any cross-channel marketing strategy. But knowing that is only half that battle. Here’s how to make the most of this powerful and flexible messaging tool.
In honor of Black History Month, we sat down with members of the Black@Braze employee resource group (ERG) to hear their stories and learn a little more about what this month means to them, particularly this year. Let’s dive in.