We spent the first five or so years building Braze without much in the way of formal project management. But by early 2018, we started seeing new, serious issues with the way our processes worked. To ensure that we could maintain our product velocity and maximize the efficiency of our engineering organization, we decided to embrace a new approach: Agile Software Development.
Email—it’s not the hottest, newest, sexiest customer messaging channel, but you know what? It gets the job done. If you want to do email right, you need to put real thought and preparation into ensuring that you’re laying the foundations for a successful email program, step by step. The first steps? Getting your sending IPs and domain situation figured out.
At Braze, we’re focused on building the best customer engagement platform out there. We’ve been busy at work to ensure that we deliver the best new features to our loyal customers; this month's new release include Google Cloud support, new email preference centers, direct mail integrations, and a lot more!
As customer engagement becomes more and more data-driven, it’s increasingly important that all areas of your organization are up to speed on your data and how it’s being handled. But far too many brands aren't thinking seriously about data latency and what it means for their customer engagement efforts. Get the scoop here.
Braze is proud to announce that our company has been named an AWS Digital Customer Experience (DCX) Competency Partner. Braze was recognized in the program’s new Marketing Automation division in connection with the Braze customer engagement platform’s ability to help brands build relationships with their audiences through relevant marketing and brand experiences across channels and platforms.