We spent the first five or so years building Braze without much in the way of formal project management. But by early 2018, we started seeing new, serious issues with the way our processes worked. To ensure that we could maintain our product velocity and maximize the efficiency of our engineering organization, we decided to embrace a new approach: Agile Software Development.
When a consumer finds themselves receiving irrelevant, poorly timed, or just flat-out too many email messages from a particular brand, they're usually going to unsubscribe. And once they’ve made that decision, it’s often too late to salvage things. So let's explore how to prevent unsubscribes.
To support better customer messaging, Braze is pleased to announce a new addition to our Intelligence Suite: Most Engaged Channel. This new audience filter makes it easier for marketing, growth, and engagement teams to ensure that they’re contacting each customer via their preferred engagement channel, as determined by their past engagement behavior.
To help marketing, growth, and engagement teams see their work from a new perspective, Braze has partnered with Tom Fishburne, CEO and founder of Marketoonist, for a 10-part series of marketing-themed comics. This week, hear from Braze President and Chief Customer Officer Myles Kleeger on a major misstep that can undermine customer relationships.
This year’s Long-Term Relationships (LTR) conference, held at Pier59 Studios on October 29-30, will focus on how technology can help to strengthen the connections between brands and their customers in partnership with human empathy and creative strategy. During LTR, MINDBODY, ParkMobile, Pizza Hut, and The Guardian will dig into how brands can build and manage effective teams.