In this industry, we all need to know if our actions produce the results we want, and, frankly, we’d like to know quickly. In marketing, testing has been used for decades to quantitatively compare messages against each other and against a control. In digital marketing especially, subject line testing and similar kinds of copy testing have never been easier. But, there are details to consider. One big one: how much data do you need to perform a meaningful test?
We’re pleased to announce that Braze has been included in Forrester Research’s Now Tech: Cross-Channel Campaign Management, Q2 2019 report. This guide walks enterprise marketing technology buyers through the current cross-channel customer engagement landscape and provides key information about relevant technology vendors, including their size (in terms of annual revenue), geographic and industry focus, and sample customers.
Hearing a lot about how brands need to be more human in their customer messaging? Have no idea where to begin? Well, you're in luck. We've identified a few steps to get you and your teams started on your journey to brand humanity.
Your customers are individuals, with their own individual interests, preferences, and behaviors. To reach them effectively, you need to ensure that you have the right technology ecosystem—one that allows you to slot in best-in-class technologies for all your different customer engagement needs and to connect them together to support responsive, relevant, and deeply human brand experiences. Learn how Braze Alloys can help make that happen.
SaaS—it makes the world go 'round. Or...at least it powers a lot of the experiences you have (as a marketer and a consumer) each day. Learn about SaaS, the benefit of building a best-in-class tech ecosystem, and insights on the classic build vs. buy question.