In this industry, we all need to know if our actions produce the results we want, and, frankly, we’d like to know quickly. In marketing, testing has been used for decades to quantitatively compare messages against each other and against a control. In digital marketing especially, subject line testing and similar kinds of copy testing have never been easier. But, there are details to consider. One big one: how much data do you need to perform a meaningful test?
For the second consecutive year, Braze has been named a Leader in Gartner's Magic Quadrant for Mobile Marketing Platforms. The report assesses vendors’ Ability to Execute and Completeness of Vision when it comes to supporting brands’ mobile marketing efforts.
Push push notifications function similarly to poetry. The best ones spark emotion and drive you to act in a certain way. To better understand the poetry of great push, we spoke to two real-deal poets, Justin Boening and Laura Eve Engel, to unpack the structure, content, rhythm and voice of a handful of real-life push notifications.
At Braze, we’re focused on building the best customer engagement platform out there. We’ve been busy at work to ensure that we deliver the best new features to our loyal customers; this month's new release the addition of Connected Content to Content Cards, campaign comparison reports, and more.
Hiring is the lifeblood of a technology company—particularly when scaling, bringing the right staff into an organization is a critical task. We’ve learned a lot over the years about hiring product managers at Braze, and we're ready to share those insights with you.