Getting started on the right foot with your SMS marketing program can be the difference between sending effective text campaigns and finding your brand on the hook with angry customers or regulators. Check out how.
Recent Articles
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4 Best-in-Class Push Notification Campaigns
For the very best push notifications in the biz, look no further than Burger King, Fiverr, NASCAR, and Anthropologie for inspiration. Here are mobile messaging campaigns that have surprised and delighted customers and driven KPIs like engagement, revenue, and more.
case studies
Kolibri Games Increases Total Revenue by 15% With Braze and Looker
Berlin-based Kolibri Games achieved success with mobile titles such as Idle Miner Tycoon, Idle Factory Tycoon, Idle Restaurant Tycoon and others, but wanted to roll out new features that could increase revenue without upsetting the apple cart. With Braze and Looker, they built a segment-driven testing approach that demonstrated the value of testing.
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Choose Your Fighter: Content Cards Vs. In-App Messages
Trying to decide whether to use an IAM or a Content Card? It all comes down to identifying the strengths of each channel for your and your customers’ needs. This question comes up quite often in discussions (for good reason) and deserves proper evaluation. Let's dive in.
case studies
PureGym Generates a 55% Open Rate with Targeted, Relevant Emails Using the Braze API
PureGym offers low-cost and flexible memberships across nearly 300 gyms in the United Kingdom. To build customer loyalty and improve the gym-going experience, PureGym partnered with Braze to create timely and relevant API-triggered email campaigns, winning an open rate of 55%.