Getting started on the right foot with your SMS marketing program can be the difference between sending effective text campaigns and finding your brand on the hook with angry customers or regulators. Check out how.
It may be a challenge for brands in highly-regulated spaces, but meeting customer expectations is both possible and essential. To get there, marketers need to ensure that they strike the right balance between data privacy/security and innovation. Let’s dig into what that journey looks like and how financial services brands can make it as smooth and secure as possible.