Anna Mongillo

Business Intelligence Analyst at Braze

Anna is a Business Intelligence Analyst at Braze’s NYC headquarters. She doubles as a foodie, poet, Austin Texpat and music enthusiast.

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Marketing Pressure: The Key Ingredient for Optimizing Your Sending Strategy

Thoughtful brands pay attention to when and how often they’re connecting with customers—and measure these touches using a concept known as "marketing pressure." Marketing pressure refers to the quantity, timing, and pattern of a brand’s interactions with its customers. It’s a great lever for optimizing your marketing strategy and understanding your users better to boot.

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Data Latency: What You Need to Know Right Now (Or Pretty Soon, Anyway)

As customer engagement becomes more and more data-driven, it’s increasingly important that all areas of your organization are up to speed on your data and how it’s being handled. But far too many brands aren't thinking seriously about data latency and what it means for their customer engagement efforts. Get the scoop here.

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The 8 Mistakes You’ll (Probably) Make With Your Holiday Data

If you haven’t taken the past few months to prioritize planning for the holidays—well, you’re a bad elf. You definitely don’t want to miss out on the holiday rush, especially while other brands are busy trying to connect with your users. But not all is lost! There’s one big piece of the digital marketing puzzle that, if you use it just right, you can always rely on: your data.