We’ve seen a number of valuable trends over the past few months, especially when it comes to changes in engagement and purchase behavior. To help brands benefit from our insights, we’ve shared a selection of Braze-proprietary data that illustrate how COVID-19 has changed the marketing landscape.
Crafting great holiday campaigns takes work—and advance planning. That means doing your research, testing out your campaigns, iterating on your sending strategy, and executing at the right time with the perfect personalized message for your audience. Read on to find out how to make smart decisions when it comes to using holiday data.
For some creatives, “data” is a four-letter word. But the shortest path to failure for digital marketers is making decisions without the right data to guide your strategy. Here at Braze, we know that some of the most essential information when it comes to customer engagement is benchmarking data—that is, industry-wide metrics that can help you set goals, better understand your vertical, and strategize across industries to make an impact on your bottom line.
Thoughtful brands pay attention to when and how often they’re connecting with customers—and measure these touches using a concept known as "marketing pressure." Marketing pressure refers to the quantity, timing, and pattern of a brand’s interactions with its customers. It’s a great lever for optimizing your marketing strategy and understanding your users better to boot.
As customer engagement becomes more and more data-driven, it’s increasingly important that all areas of your organization are up to speed on your data and how it’s being handled. But far too many brands aren't thinking seriously about data latency and what it means for their customer engagement efforts. Get the scoop here.