There’s no proven way to “beat” Gmail’s algorithm, but there are ways to ensure you’re providing valuable content to your customers. Check out what Andrew Barrett, Director of Email Deliverability at Braze, has to say on the subject.
With their differing methodologies, strengths, and weaknesses, “push” and “pull” messaging might seem to be incompatible art forms. Research indicates, however, that they can play a complementary role in boosting customer engagement. What’s more, mastering the interplay between them can be key to true messaging mastery.