Andrew Barrett

Director, Email Deliverability at Braze

Andrew is the Director of Deliverability & ISP Relations for Braze. Formerly, he served as Director of Global Deliverability for the Salesforce Marketing Cloud and Adobe Campaign. He a former six-year co-chair of M3AAWG, and was previously Executive Director of a consumer anti-spam watchdog group and Director of Internal Operations at the world's first spam blocklist.

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How to Ensure Your Emails Land in Gmail's Primary Tab

There’s no proven way to “beat” Gmail’s algorithm, but there are ways to ensure you’re providing valuable content to your customers. Check out what Andrew Barrett, Director of Email Deliverability at Braze, has to say on the subject.