There’s no proven way to “beat” Gmail’s algorithm, but there are ways to ensure you’re providing valuable content to your customers. Check out what Andrew Barrett, Director of Email Deliverability at Braze, has to say on the subject.
Almost every industry has been dramatically affected by the global COVID-19 pandemic, but travel is one of the hardest hit. How can brands who have built their business around booking tours and tickets continue providing value for their customers? Travel platform GetYourGuide found a way with a little help from the kind of cross-channel approach Braze makes possible.