Andrew is the Director of Deliverability & ISP Relations for Braze. Formerly, he served as Director of Global Deliverability for the Salesforce Marketing Cloud and Adobe Campaign. He a former six-year co-chair of M3AAWG, and was previously Executive Director of a consumer anti-spam watchdog group and Director of Internal Operations at the world's first spam blocklist.
There’s no proven way to “beat” Gmail’s algorithm, but there are ways to ensure you’re providing valuable content to your customers. Check out what Andrew Barrett, Director of Email Deliverability at Braze, has to say on the subject.
In honor of Black History Month, we sat down with members of the Black@Braze employee resource group (ERG) to hear their stories and learn a little more about what this month means to them, particularly this year. Let’s dive in.
Eventually, through trial and error...and some more error... Notable ended up with the right tools to reach the right outcomes and were able to empower our organizations to make big strides when it came to growth. In that spirit, let’s explore the essential lessons that they learned along the way.