Alison Gootee

Email Deliverability Specialist, Braze

Alison is a member of Braze's team of deliverability experts. A collector of colorful shoes, earrings, and throw pillows, her personal motto is, "too much is never enough....except when it comes to sending email."

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Sneak Your Way Into the Inbox With These 3 Weird Tricks

Nearly anyone can send an email—but having it arrive in the inbox and then get opened can seem like a little art, a little science, and a smidge of sorcery. While magic never hurt anything, even mere mortals can protect their inbox placement and see impressive email metrics by building their email marketing plan around these foundational guidelines.