Adam Swiderski

Writer

Adam Swiderski is a writer, editor, musician, surfer, and recovering professional nerd from Queens, New York. He's interested in the meeting of technology and humanity, and disinterested in zombie apocalypse.

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The Human Touch: How Customer Engagement Drives Brand Loyalty

In an always-connected world, understanding and accessing a consumer's emotional experience is integral to creating true engagement. Humanizing interaction at scale is the way forward, and technology provides the road map.

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Mobile Marketing at a Massive Scale: How Braze Conquered Black Friday Messaging

Not all messaging efforts are created equal, and when it comes to Black Friday and the holiday blitz, standing out from the crowd is both more important and more difficult than ever. Here's how Braze used stability and flexibility to help our customers set the bar.

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Cross-Channel Marketing in a Mobile-First World

In an increasingly mobile-focused world, opportunities arise to reach customers in new ways. Rather than superseding more established channels, however, mobile marketing should work with them in a cross-channel messaging strategy that provides a relevant, personalized experience for consumers.