Adam Swiderski


Adam Swiderski is a writer, editor, musician, surfer, and recovering professional nerd from Queens, New York. He's interested in the meeting of technology and humanity, and disinterested in zombie apocalypse.

case studies

Kolibri Games Increases Total Revenue by 15% With Braze and Looker

Berlin-based Kolibri Games achieved success with mobile titles such as Idle Miner Tycoon, Idle Factory Tycoon, Idle Restaurant Tycoon and others, but wanted to roll out new features that could increase revenue without upsetting the apple cart. With Braze and Looker, they built a segment-driven testing approach that demonstrated the value of testing.


Birchbox Boosts Conversions 25% With New Email Segmentation Strategy

Subscription service Birchbox had beauty on lock, but its email marketing strategy’s one-size-fits-all approach needed an update. With help from Braze Alloys solutions partner Notable Growth and a focus on audience segmentation, the brand made its messaging runway-ready.


Nudge Users to Take Action with Braze Promotion Codes

When it comes to guiding customer behavior, sometimes it pays to offer a little incentive. With promo codes tied to discounts and other perks, brands can reward customers for engaging in certain ways, and Braze Promotion Codes makes it easier than ever.


Understanding Delivery-Time Personalization

When it comes to personalization, the “when” of messaging can be just as important as the “what” and “how.” Fortunately, delivery-time personalization makes it possible to reach individual consumers when they’re most ready to engage. Here’s how this powerful temporal tool can work for you.


How Web Push Can Drive Stronger Online Engagement

To execute a truly cross-channel marketing campaign, it’s important to reach users in all the places they are—and even in today’s era of smartphones and wearable devices, the web remains a big playground. Here’s how web push can help you access it, and the consumers who spend time there.


Why Message Testing Matters When It Comes to Campaign Performance

There are a lot of decisions that goes into determining whether a messaging campaign is successful, and knowing which way to go can be tricky. Fortunately, there’s no need to guess thanks to message testing methodology that brings sometimes fuzzy user behaviors into sharp focus.