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On each episode of the Braze for Impact podcast, host PJ Bruno sits down with guests to dig into the latest and greatest when it comes to tech industry news and trends. In this episode, PJ chatted with Jon Hyman, CTO and Cofounder, Braze.

With various tech giants embroiled in data-related controversy, the industry is taking steps to use data more responsibly. To discuss this important topic, PJ sat down with Jon Hyman, CTO and Cofounder at Braze to discuss:

Brands shifting the messaging

Public opinion has shifted as more and more consumers are worried about invasions of privacy. Jon and PJ discuss tech companies like Apple who are using anxiety surrounding privacy to set themselves apart by making secure data a number one priority.

Incentivizing businesses to do better

But as businesses look to make privacy a priority, how can we make sure there’s a business downside to invading users’ privacy? After all, Facebook is still posting record profits despite a barrage of privacy-related fines. Will public opinion be enough to make these companies change?

How quickly will change occur?

Even if businesses are still posting profits in the near-term, is there a long-term downside to not being proactive about secure data use? And will the advancement of technology outpace the efforts to control it? How can we be sure the laws being written today won’t be outdated in a few years as technology grows more sophisticated?

Privacy legislation already taking effect

Governments realize they need to work fast in order to protect consumers’ privacy. Landmark legislation like General Data Protection Regulation (GDPR) in Europe is already changing the way companies handle data. And California is taking a cue from Europe with the California Consumer Privacy Act (CCPA), which is hoping to incentivize responsible data use. Will the rest of the United States follow suit?

The real world impact of privacy breaches

Finally, PJ and Jon discuss the real world impact of privacy breaches. How much data is too much data? Where is the line between data that helps brands deliver more personalized experiences and data that takes advantage of a user’s privacy?

It’s a brave new world surrounding data and an exciting opportunity for brands to build trust with concerned consumers. In this episode, we give you the full rundown of this privacy saga so that you can begin building those bonds with your users. Get the full episode here.